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The Guerrilla Marketing Handbook (Guerrilla Marketing)
Jay Conrad Levinson
,
Seth Godin
Houghton Mifflin
, 1994 - 396 pages
average customer review:
based on 16 reviews
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highly recommended
A must have book for winning greater market share.
This book by Jay lenvinson & Seth Godin, two gurus of
marketing
, is an essential tool for all small businesses who dream of becoming market leaders. Packed with practical examples of marketing that delivers results, this book will become a repeat reader for any one who cares about market share. I have rarely come across any other books that can claim to be so simply written on a difficult subject and at the same time so effective.
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