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The Guerrilla Marketing Handbook (Guerrilla Marketing)
Jay Conrad Levinson, Seth Godin

Houghton Mifflin, 1994 - 396 pages

average customer review:based on 16 reviews
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   highly recommended  highly recommended






A must have book for winning greater market share.

This book by Jay lenvinson & Seth Godin, two gurus of marketing, is an essential tool for all small businesses who dream of becoming market leaders. Packed with practical examples of marketing that delivers results, this book will become a repeat reader for any one who cares about market share. I have rarely come across any other books that can claim to be so simply written on a difficult subject and at the same time so effective.


reviews: 1, 2, 3, page 4



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