books:
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The Big Red Fez: How To Make Any Web Site Better
Seth Godin
Free Press
, 2002 - 112 pages
average customer review:
based on 53 reviews
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highly recommended
example after example after example
The problem with most books on
any technical
or business subject is that the conversation generally runs around the case study instead of simply stating what is wrong, and what should be done right. What I love about this book is that it gets right to the point, sharing Godin's thoughts on what works, what doesn't, and why.
I dog-earned about a dozen pages where I can apply some of his points to my current projects or clients. What I got out of this book was 1) keep it simple, 2) if you can't
make your
point in a few words, rethink what you're saying, and most importantly 3) remember that it's not about you -- it's about your customer.
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I run a web design company
Short, Sweet, Moderatly Informative. His other books are far more revolutionary.
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True to Seth's style
As Seth Godin says - there's probably more detailed and less simplistic books around which cover the topic of
web design
and development - and I have read them too. But this one captures the essence of the REAL needs of a web customer in a simple easy to digest format. I would recommend the book for
anyone building
the first (or even 10th) web
site
. And perhaps I'd even give it to my customers who frequently ask us to build crazy ideas into their websites.
Steve Mathew - Managing Director, Fireworkx.com (designer and developer of websites and web systems)
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