If you like Seth, you will like this

books:


	• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Seth Godin Portfolio Hardcover, 2005 - 208 pages average customer review:based on 92 reviews view larger image
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highly recommended

Yes, sir. Guilty as charged!

I have read several titles by Seth Godin including Permission Marketing and Purple Cow. I think he is a great thinker ahead of his time. Unlike many business thinkers, he has always proved to come up with fresh ideas and a great narrative that turns his books into a great experience.

I especially loved his anology about the similarities he has identified between religion and brands. I am a firm believer that storytelling is the essence of great marketing and advertising. Brands without a strong foundation and an interesting, compelling story are doomed to die. I also think that the author gives a sense of purpose to us marketers and advertising people.

I would recommend this title to all marketing and advertising leaders who are interested in building strong brands of the future.

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Great read

I liked the book, plenty of interesting information, definitely worth a read. Mr. Godin is quite a storyteller himself. My only concern is his take on the benefits of organic food, which he quickly denies in the book. Somebody needs to do his research.

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Do NOT Purchase this Book!

You will learn priceless counter intuitive tactics to effectively market your idea or business if you buy and follow the guidance in this book. And if you do that you'll become a far more formidable competitor. Don't buy this book and whatever you do, don't tell anyone else that this book exists.

Breaks all Boundaries

I've seen Seth's name around on the blogs i visit, and finally decided to pick up a copy of his controversial title, All Marketers are Liars.

How dare he label marketers as liars? How could i not have seen this from such a clear perspective as he has illustrated?

Such truth in his work, and this pretty much breaks most of the marketing principles i had spent a fortune on. But it's true. An unregretable read, and gives food for thought on the next 'ideavirus', whereever it may lie...

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If you like Seth, you will like this

I am a big Seth Godin fan, back from the days when "Permission Marketing" wrote the rules for email/web-based marketing.

Using that as a benchmark, very few match up, but this is still an interesting read. It's not in any way a waste of time as some reviewers seem to think. A step below "Purple Cow" and "Free Prize Inside," and a couple steps below "Permission Marketing."

In baseball terms, it would be a double.

He sets the bar high, and nobody can live up to that mark on every offering. Give it a chance before you judge it on the bad reviews you read here.

Go Seth!

3.5 stars

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reviews: 1, 2, 3, page 4, 5, 6, 7, 8, 9, 10, 11, 12, 13

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