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Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer

Bard Press, 2004 - 220 pages

average customer review:based on 112 reviews
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   highly recommended  highly recommended






12.5 Principals

For more than 20 years I have been reading books on selling and sales. Jeff has a unique ability to distill the learning process into a concentrate that is readable and executable like few other writer on the subject of sales. There is a lesson for the marketer within each of us in the presentation of the book. From the red hard cover jacket, to the size, and the title. The catchy title "Little Red Book of Selling, 12.5 Principals of Sales Greatness". You are prepared to be impressed from the cover and Jeff does not disappoint. He uses is humor and some well drawn illustrations to convey his messages. A must read for the true sales professional who knows you never stop learning or feeding the engine of positive attitude. Principals is a word that suggest lasting, basic and important. Principals are foundation stones for building. Jeff's work is a foundation stone for building a better sales career.


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A great read for the sales person who wants to improve!

Jeffrey Gitomer is a very creative and non-traditional sales professional. For that reason, I read all of his stuff. It is becasue his approach is so different than mine, that I learn from him. His ideas are new, different and sometimes may not work, but they are a departure from almost every other sales teacher I know. I recommend this book, without hesitation, to any sales person who wants to get better. And, it only takes you about 2 hours to read the whole thing!









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Excellent Selling Basics

Simple to read, easy reference book covering the sales basics.
If one does the sales basics right, one should win more times than not.
I have supplied several of my sales account managers around the country with this book in the last several weeks. If you have been in sales awhile you should know these basics, however like any good habit, one may need reminded to do them.


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Jeffrey Gitomer Tells it Like it Is

Jeffrey Gitomer cuts to the chase. This is the most realistic book I have read on selling. Most people in sales beat around the bush. Gitomer goes for the jugular. He eludes that if you can't get passed the gatekeeper, you stink as a salesman. I highly recommend this book to anyone in sales. Push Button Investing in Real Estate

Ron Draluck, author of Push button Investing in Real Estate


The ultimate resource provider for improving sales tactics!

There are so many tips on improving your sales game in this little red book that I don't know where to start with this review. From the self evaluation quiz,to the do's and don'ts of sales, Gitomer provides and hits all aspects needed and necessary for anyone to perfect their sales strategies. This easy to read book is one that all entrepreneurs should have on their shelves.

Adra Young
Author of: The Everyday Living of Children & Teens Monologues


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