books:
•
Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
Bard Press
, 2004 - 220 pages
average customer review:
based on 112 reviews
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highly recommended
12.5 Principals
For more than 20 years I have been reading
book
s on
selling
and
sales
. Jeff has a unique ability to distill the learning process into a concentrate that is readable and executable like few other writer on the subject of sales. There is a lesson for the marketer within each of us in the presentation of the book. From the
red hard
cover jacket, to the size, and the title. The catchy title "
Little
Red Book of Selling, 12.5 Principals of Sales
Greatness
". You are prepared to be impressed from the cover and Jeff does not disappoint. He uses is humor and some well drawn illustrations to convey his messages. A must read for the true sales professional who knows you never stop learning or feeding the engine of positive attitude. Principals is a word that suggest lasting, basic and important. Principals are foundation stones for building. Jeff's work is a foundation stone for building a better sales career.
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A great read for the sales person who wants to improve!
Jeffrey Gitomer is a very creative and non-traditional
sales professional
. For that reason, I read all of his stuff. It is becasue his approach is so different than mine, that I learn from him. His ideas are new, different and sometimes may not work, but they are a departure from almost every other sales teacher I know. I recommend this
book
, without hesitation, to any sales person who wants to get better. And, it only takes you about 2 hours to read the whole thing!
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Excellent Selling Basics
Simple to read, easy reference
book covering
the
sales
basics.
If one does the sales basics right, one should win more times than not.
I have supplied several of my sales account managers around the country with this book in the last several weeks. If you have been in sales awhile you should know these basics, however like any good habit, one may need reminded to do them.
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Jeffrey Gitomer Tells it Like it Is
Jeffrey Gitomer cuts to the chase. This is the most realistic
book
I have read on
selling
. Most people in
sales beat
around the bush. Gitomer goes for the jugular. He eludes that if you can't get passed the gatekeeper, you stink as a salesman. I highly recommend this book to anyone in sales. Push Button Investing in Real Estate
Ron Draluck, author of Push button Investing in Real Estate
The ultimate resource provider for improving sales tactics!
There are so many tips on improving your
sales
game in this
little
red
book
that I don't know where to start with this review. From the self evaluation quiz,to the do's and don'ts of sales, Gitomer provides and hits all aspects needed and necessary for anyone to perfect their sales strategies. This easy to read book is one that all entrepreneurs should have on their shelves.
Adra Young
Author of: The Everyday Living of Children & Teens Monologues
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