books:
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Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
David Silver
Wiley
, 2007 - 272 pages
average customer review:
based on 25 reviews
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highly recommended
Smart Start-ups
With the convergence of telecommunications, electronic banking and the internet,
online social
and business networks will become one of the most important virtual tools to get along.
David Silver captured all this in simple and very straight forward terms for anyone who wishes to either join or build their own community.
A priceless resource for online and mobile entrepreneurs
I
can't think
of a more enlightening book on the topic of entrepreneurship applied to the world of
online
and mobile
communities
(can't quite figure out why or
how
the editors skipped the mention of the mobile component in the title of the book either).
I picked it up by pure accident at a bookstore one day and now it's become an essential reference as I am working on the development of an online community for people affected by diabetes at tudiabetes.com. Although I am not in complete agreement with some of the strategies presented, overall David Silver provides up and coming entrepreneurs with a chockfull of ideas that will keep you making notes as you go through the chapters.
As a veteran online communiteer, I highly recommend this book for anyone considering venturing into the online (or mobile) world to colonize new spaces as we enter the new era of the internet.
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YouTube / Stickam Killer Combination
I bought this book because I am an active participant on YouTube where the concept of an
online community
is frequently discussed and hotly debated. The author missed the signifi
can
ce of Stickam which in combination with YouTube creates a compelling community of real friends. I see a lot of potential in cross-site
communities where
people who get to know each other on one web site gather on other web sites that offer additional opportunities for social interaction.
I'm more interested in the sociological aspects of online communities. It seems to me that video is vital in combatting modern social isolation because only video allows you to see and hear people so you really get to know them. YouTube and Stickam are the only web sites I've known that really manage to create a genuine sense of community where real friendships can be formed.
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Smart Start Ups- Pure Gold by a man called Silver!
If you buy one business book this year make sure it's
Smart
Start
-
Ups
.
Author David Silver has over thirty years experience backing entrepreneurial companies,and it s
hows from
the getgo.Silver's message is simple ,within 3 years Internet
Communities will
be seriously big business,names like MySpace,YouTube,Facebook have been sold for millions or are being offered millions of dollars.The success of these embryonic companies has been built on two primeval human instincts ,the need to search and share.In the past it was tribal hunting of game,now its information ,globally in real time.When citizens have the urge to search and share common data/information -Communities are formed-
Online
.The money will go to those forward thinking entrepreneurs who aggregate,those search and share hungry individuals into Online and more recently Mobile(phone) communities.Despite being a highly respected VC not only in the business but on the lecture circuit,David Silver,many times emphasises that very little venture capital or indeed business experience is essential.The beauty is that like the Weight Watchers business model ,the assets are the subscribers themselves!.Or as Silver puts it, think like this `'My Community will not incur cost of goods sold and my members will generate the data and pay me for the privilege of sharing it with other like minded members''.Pure and simple if you build it they will come in their mobbing digital droves,wagging their ,music,pictures,videos,stories, behind them.So what ? heres what! get enough millions of like minded people together and the bricks and mortar boys (traditional business),will have ready made customer bases.If you are smart enough You will be the one selling You Tube est 2005 selling it to Google for $1.3 billion in 2006.If you take the Initiative NOW,you will be positioned to take full advantage of the coming WEB 2.0 ,i.e the age of communities.
But putting it that simply does not do Smart
Start-Ups
justice.This book is refreshing in non prejudice detail,and glorious insight.I would recommend this book be referenced over and over ,by those budding `'Communiteers'' as Silver calls them.From raising Capital,to the rules for creating Successful online Communities,to Reputation management it's all here.Traditional business is reeling ,the online/mobile consumers like you and me are calling the shots.There is serious money to be made ,by giving people something simple online/mobile ,that something, a digital space to share a common interest.I
cannot rate
this book highly enough and recommend it more as a vital handbook-than to be ever left on a shelf.
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smart start-ups
David Silver gave us all a priceless gift in this book. His experience and absolute knowing on the many subjects visted are true pearls of wisdom. My fiancee and I have read this master piece three times and we still
can
't put it down. Silver gives us all insight into his amazing vision and at the same time, he gives us real world
how
to examples. We have never read a book so full of value and Silvers selftest scoring system is a great gift in and of itself. Kudos to David Silver!
Mitchell Yow & Elke Wilkerson
CO-Founders of Attract @ the Speed of Light, LLC
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recommendations
Recommended Books for Online Community Builders
Starting your business by Jon Gillespie-Brown
Create and Manage an Unparalleled Business
Marketing during the Age of the Internet
Books for Entrepreneurs
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