Why you should RUN, not walk, to get this bible!

books:


	• The MouseDriver Chronicles: The True-Life Adventures of Two First-Time Entrepreneurs John Lusk, Kyle Harrison Basic Books, 2003 - 272 pages average customer review:based on 101 reviews view larger image
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highly recommended

entertaining & educational

Excellent story about the ups and downs of starting one's own business -- especially about the subtleties of how to get a product built and out on to the market.

Live the Entrepreneurial Experience

I absolutely could NOT put this book down. After having started my own business (with a 50/50 partner just like John and Kyle), I could relate to SO much of this book. It is so true how many things you really do not know "going in". It was a blast living their experience with them as they progressed from home office to big-time trade shows to getting their first big deals, to ski vacations and golf outings to moving into their first "real" office. What a blast. The only thing missing was that they never hired any employees (I have 30), but without a doubt this is a fantastic book...

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Dumb Product... Great Story..

I did not have high expectations for this book, but to my surprise I could not put it down after opening it. As a prospective entrepreneur, I wanted to get a sense of what it is like to start your own company from the founder's point of view, but I wanted to hear about real companies, with real products, not glorified IPO get rich schemes. This book supports my belief that when looking at case studies, one can learn much more from failures, than successes. As a techie, Mousedriver seemed doomed to fail from the start because they were trying to push a novelty item as a high end product in a croweded market. One question that the book does not seem to cover is, "Was this business a failure?" Platinum concepts did not come close to reaching their sales estimates, but they did break even. Can a failing business be considered a success because of the lessons learned? In the case, it seems to that the answer is a definite yes, because these two entrepreneurs are teaching and inspiring potential company founders, at a time when most people in the business world are just trying to survive. After reading this book, my desire to learn my own lessons has increased considerably.

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Gift of Instruction and Humor

This book provides a business wisdom not rooted in lecture or charismatic absolutisim. Instead, it is a parable that is at once instructional and hilarious. I focus on two things that are amazing. First, it is a unique gift to be able to provide laughter in a story that's first purpose is to be enlightening about starting your own business. Like all truly comic stories the humor is a result of the characters and the situations of the main story versus plugging in a plot around some preconceived funny anecdotes or observations. Second, there seems to be a true generosity of full disclosure from the author's experiences. The jealousy and contempt brought on by the seductive dot com businesses in San Fransisco. The perserverance during business adversity. The absurdity of the unexpected and the true drive to follow through on their purpose and passion.
Everybody wants to be perceived as smart and funny. I suspect the author's are both. However, without knowing either one of them I can only offer that certainly their book is.

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Why you should RUN, not walk, to get this bible!

A mouse that looks like a golf club? Not my first choice for book subject matter, but the MouseDriver Chronicles has won me over... and over and over. Within 30 minutes of finishing it, I'd already recommended it to my Princeton entrepreneurship professor as required reading #1!

How much can you learn about "real" business from selling an apparent novelty item? A ton. Volumes on end. More than the 10 heaviest MBA texts combined.

Success in entrepreneurship (getting rich included) is determined by steering a process that can be incredibly frustrating and rewarding at the same time.

Within the MouseDriver Chronicles you will learn the universal hurdles so seldom answered (how to sign your first distributor), in addition to the screw ups that make starting a business the 3-ring circus it is (getting your order-line routed to phone porn).

RUN, don't walk, to get your copy of this book! I had to check 3 stores before I found it, and I'm not selling you mine ;)

Get copies for your family and friends while you can!

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reviews: 1, 2, 3, 4, page 5, 6, 7, 8, 9, 10, 11, 12, 13, 14

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