The Long Tial Theory and Bob Marley's brother Richard Marley!

books:

	• The Long Tail: Why the Future of Business is Selling Less of More Chris Anderson Hyperion, 2006 - 256 pages average customer review:based on 179 reviews view larger image
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highly recommended

The Long Tial Theory and Bob Marley's brother Richard Marley!

I enjoyed this book very much.It really enlightened me to the math behind the explosive growth of the net.Being from a Brick and Mortar retail back ground,I now have a better understanding through the Long Tail.I have also found my new favorite artist through the Long Tial theory.I never knew Bob Marley had a brother and through a online recommendation I found Richard Marley's "Medicine Man" on Amazon.Every track is Amazing!

Fortunes will be made

While most good business books will offer you a gem or two that, if cultivated, could help you to become more efficient, effective or affluent; it is rare indeed to find a book that opens the doors (and the readers mind) to a whole new way to look at business and commerce in the future. If you are or will be involved in the marketing of a prouct in the next twenty years this book is a must read. There is no doubt in my mind that many will take the information in this book and leverage it into millions of dollars. It wouldn't surprise me at all if someone smarter than I takes this information and becomes a billionaire.

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The Long Tale

You know, we're just getting started with this whole Internet thing, right?

As an information marketer, I must admit this book really captured my imagination. The long tail concept holds that the digital age (bits) is allowing and encouraging expanded marketing channels that are far superior to traditional brick-and-mortar arrangements (atoms).

Consider Netflix, which can offer limitless movies while your local video store might only offer what they can stock. The key to selling less of more is to make better use of inventory. Netflix and other companies accomplish this by automating a recommendation process with software. I've recently read that 90% of Netflix's inventory turns over every 30 days.

Amazon uses similar recommendation software. In fact, they allow me to recommend my 5 Cool Ideas For Better Working, Living & Feeling (Michael Angelo Caruso) book in this review.

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Anything new?

This book could have been written in 10 pages. It repeats the same concepts over and over again.

If You're Stuck in Old Media... This Is Your Ticket

I've constantly searched for a book that accurately describes the changes in media created by my generation. By the time I broke the first few pages of The Long Tail, I knew I found what I was looking for. I currently work in one of the largest industries influencing the spread of long tail industries: mobile.

Many old media companies are struggling to adapt to the changing interests of the younger generation, more specifically, their buying habits. While the wave of "new media" started in the mid-90's, its affects have not met their peak, and many industries, although on the decline, still have the opportunity to learn from Anderson's research.

Anderson provides tremendous insight into the impact iTunes and Napster had on Radio, and more specifically, ClearChannel. Never before have I read such a solid perspective as Anderson provides; it almost becomes a blueprint for ClearChannel's demise.

This is a must read for those stuck in the old media world, or even those well into the new media world. It will change the way you look at your business.

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reviews: 1, 2, 3, 4, page 5, 6, 7, 8, 9, 10, 11, 12, 13, 14

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