Witty, practical collection of tips on being more persuasive

books:

	• Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, ... Free Press, 2008 - 272 pages average customer review:based on 81 reviews view larger image
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highly recommended

Very interesting & informative

This book is a must for anyone in advertising or sales. The simplest of changes to what you are doing may make all the difference. Get the book and find out what it takes to make the sale or bring someone over to your thinking.

Yes! This is a very practical and worthwhile read.

I have long used Dr. Cialdini's principles in my university lectures on persuasion, so I anticipated the release of this book with enthusiasm. I am not at all disappointed. Each chapter contains a proven principle, a specific research anecdote, then suggestions for using the principle in an applied setting. (mostly business settings, but there were even some parenting suggestions here!) I highly recommend the book, and I'm already planning some creative lecture additions based on the material.
Suzanne Stromberg, Denver, Colorado

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Witty, practical collection of tips on being more persuasive

Yes! is an entertaining book - to match the title, it's a blast! Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini provide, as the subtitle indicates, 50 distinct examples, explanations or techniques to help you become more persuasive. They present the general principles of persuasion and discuss an abundance of specific, detailed uses. The authors offer numerous studies (their own and others'), hypothetical situations, and elucidations of what to do and what not to do. They advocate the idea that you can and should test persuasive strategies. They are convincing, and they write wittily and breezily. getAbstract recommends this useful book to anyone engaged in persuasion, including executives, marketers, trainers and salespeople.

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A lightweight read

With this book, I had hoped for a truly educational read that would present new unexpected ways to be persuasive. What the book actually offered was shallow "sound-byte" treatments of largely obvious techniques. Chapters read more like a sidebar in a magazine with an emphasis on short takeaways. If you're looking for more than a light treatment of this topic, I'd pass on this book.

Exactly as advertised

This book is exactly as advertised. It is a quick easy read with ideas you can use immediately. Some of the information is well known but there are others you might not be aware of so in my opinion it was worthwhile.

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reviews: 1, 2, 3, 4, page 5, 6, 7, 8, 9, 10, 11, 12, 13, 14

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