Seriously, the only marketing book you need if you've read a lot of marketing books.

books:


	• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Seth Godin Portfolio Hardcover, 2005 - 208 pages average customer review:based on 92 reviews view larger image
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highly recommended

Why Seth Godin is so smart...

There's a reason why Seth is so wildly popular. That's because he gets it. He sees the truth of a situation -- even if that truth is that marketers are liars or, better yet, audiences WANT to be lied to. He sees it in a way that has not been seen before and he explores it fully. For some this may seem "light" to discuss one topic with such singularity. But, I say it is an ability to focus on one idea so that when you are finished reading, you too get it. And, oh yeah, that he does it so entertainingly doesn't hurt either. I always enjoy Seth's books and this is no exception.

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Can't change the facts;can change the story

You can't change the facts but you can change the story. A jury consultant's dead on advice to me, and it's a fundamental and universal truth(there are not that many). Godin gives us the whys in 172 pages: he explains frames(how we are pre-wired to believe certain stories); how our minds make sense of what they see by creating a story; how once are minds are made up("the mind is never wrong" is another jury consultant gem) they kick into confirmation bias, accepting what fits, rejecting what doesn't. Godin clues us in in how to use these truths to persuade others, build a brand, create the buzz. Everyone who persuades needs to read his lucid and brief book.

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Great book about telling authentic stories as a marketer

All Marketers Are Liars shows the power of telling authentic stories. He doesn't argue that marketers are liars, but that they are story tellers who tell stories that consumers choose to believe. Something Nike has been doing for some time. Seth Godin has a blog sepecifcally linked to the book at [...]. A must read for all in marketing.

Seriously, the only marketing book you need if you've read a lot of marketing books.

As the adage goes- "There are no truths, only stories", this book explains how great marketers are more than just salespeople but Storytellers. The basic idea that French wine taste better than Californian wine or that sushi taste better when it is made by a Japanese chef is not about taste but the stories they tell.

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reviews: 1, 2, 3, 4, page 5, 6, 7, 8, 9, 10, 11, 12, 13, 14

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