Dense novel tracks the meaning of brands

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	• Pattern Recognition William Gibson Berkley Trade, 2004 - 368 pages average customer review:based on 270 reviews view larger image
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Little I Can Add...

I am an old duck with about 65 years of Science Fiction under my belt (and a shape that looks it). I had to stick a toe into this new puddle of "cyberpunk" that William Gibson is accused of starting. I had a hard time getting on board the train. But after a while I realized that it wasn't just his style that was hard to follow but that he was deliberately making things difficult by witholding important bits of information that gradually trickled into the story. Reading got faster and much more enjoyable. By mid book I was roaring along salivating for more. I exoerienced the feeling often noted by others that you just HAVE to read more about these people. Yup, if all science fiction were anywhere near this good I would not be able to read anything else. Bravo, Mr. Gibson!

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fascinating/absolutey worth reading.

I had never read a Gibson book, and do not read sci-fi novels. I really enjoyed this book and found it both intellectually engaging and suspenseful. Especially interesting was the language and sentence structure. The language was both modern and beautiful. I have read many modern novels with "hip" use of language but they usually come out rather gritty-sounding, whereas Gibson uses a voice that is both modern in its efficiency and graceful at the same time.

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Evocative storytelling

I did not think much of the story that PR tells. I did not connect at all with its characters. But I'd still rate PR highly. No matter how little I might care to inhabit the world of PR, I must concede that WG does a masterful job of evoking it.

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Dense novel tracks the meaning of brands

William Gibson is best known for his novel Neuromancer, which helped crystallize the science fiction movement called cyberpunk. This novel is not nearly as dramatic, and its heroes will not spawn as many pop culture imitators. While all of Gibson's work is extremely sensitive to economic concerns, this story offers readers an acutely attuned sensitivity to issues of style, design, patterns and meaning. This sensitivity is quite literal in Cayce Pollard, the main character, who experiences brand recognition - and the possibilities inherent in brands- on a visceral level. She feels the impact of brands, just as her fellow core of Web devotees feel the intense meaning of a set of film fragments they find on the Internet. These snippets turn out to be the work of a crippled genius in the wreckage of post-Soviet Russia. This is a quiet book, with an often-confusing plot that depends on style, word play, and references to pop and high-culture phenomenon. Though structured as a witty mystery, it is also the rarest of novels: a work of fiction that offers a new perspective on business while capturing the heightened feel of a specific industry. We recommend it to those who work with design and brands, those who are patient, style-loving readers and those who are curious about what the near future may feel like. If you don't want to know how the plot turns out, stop reading here.

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reviews: 1, 2, 3, 4, page 5, 6, 7, 8, 9, 10, 11, 12, 13, 14

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