SURVIVAL does not disappoint.
In a brilliant use of evolutionary biology, Godin forces us to look at a business in a brand new way. This book has dramatically changed the way I look at my job, my company and my career.
I've read it twice and bought copies for all my co-workers. It's that good... the best book of the year! (so far.)I loved this book. Now, if I could only get my boss... I actually bought this book for my boss. My company is totally stuck, and hopefully this book will shake her up enough to realize that there's a way out for us... without requiring me to stay up all night three days a week.
I can't imagine what would happen if everyone in my company read it.
I thought the evolutionary biology stuff was pretty easy to understand, and as always, I laughed out loud reading his writing style. Well worth it.