Yesterday I checked this book out of the local library. Today I ordered six copies for my sales team. This book is going to transform everything about the way sales is done.
If you want to know how to sell your product or service without cold-calling, prospecting or just plain begging for a sale then this book is for you. If you manage a sales team and no matter how much you try and motivate them, they're still just order takers then read this book.
It's a 'why to' book on creating a winning sales process, that eliminates the personal rejection pitfall. No tips, tricks or manipulative techniques just plain simple strategies that will have you selling to others, just like you like to be sold to, in no time at all. Thank you Chris.