If you're still reading, this is why I wanted to write a review...The most enjoyable experience with this book wasn't necessarily the book itself, but coming to Amazon and reading the myriad of reviews. They range from the love struck to the brooding sales traditionalist - from the extraordinary to the expected. David Sandler couldn't have asked for better reviews...How many times have we, as sales professionals or people, ever bloodied ourselves in the battle of manipulation and persuasion vs. common sense in getting what we want. Most of the time, we're too concerned with telling people up front exactly THAT - "This is what I want" - in no uncertain terms. This book isn't just about sales. It's about learning how to "be okay" with getting what we want in life and doing so in a way that allows others to give to us rather than us taking from them. In ways that allow you to leave the dog and pony back in the car and allow your prospects to make the buying decision on their own. In ways that allow you to sleep soundly at night knowing that good work has been done, goals have been accomplished and that your "I" is always a "10".