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Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm
Verne Harnish

Select Books (NY), 2002 - 176 pages

average customer review:based on 28 reviews
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   highly recommended  highly recommended






Keep it Simple, that's the Secret to Dynamic Growth

"The fundamental ideas that produce real market value and owner wealth today are based on the same 'habits' John D. Rockefeller employed to master the oil industry." So says Verne Harnish, author of Mastering the Rockefeller Habits. During America's early oil-boom, tycoon John D. Rockefeller's disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators. "These important disciplines need to be embraced by all companies that want to prosper in the upcoming decade," avers expert Harnish, founder of Gazelles, Inc. and creator of the Master of Business Dynamics program. His new book offers up the tools and habits Rockefeller implemented with such notable success.

Harnish is a man with a mission: to help entrepreneurs of emerging, fast-growth companies increase the value of their firms. He has spent nearly two decades working with the CEOs and executive teams of fast growth firms.

Says former client Alan Rudy, CEO of Columbus, Ohio's Express Med, "Everyone talks about the 'entrepreneurial glass ceiling' and advises you to 'let go,' 'delegate more,' 'concentrate on alignment,' 'be unique,' 'remain nimble as your company grows,' etc., but no one, until now, ever gives you a practical guide on how to achieve all of that and keep your sanity." Complex problems may have simple solutions. Harnish says the secret is strategically smart decisions coupled with a team closely aligned and accountable to those decisions. Alan Rudy and thousands of other business owners have benefited directly from the simple and practical "tools" outlined in Mastering the Rockefeller Habits.

"Today's execs have little patience for anything except that which they can put to work immediately, " says Harnish. "My program brings solid solutions to the challenges that come with building a company." Harnish's now-famous "Mastering a One Page Strategic Plan" process has been a best-selling article on the web. Now his new book from SelectBooks is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff revealing winning tactics to get financial backing from banks.


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Extremely useful for any business

Harnish's book is extremely clear about the importance of core values, mission, alignment and rythym. All concepts that most of us know, but don't know how to really implement. The difference between this book and others I've read, is that it gives you well thought out tools which you can implement with confidence. It's obvious that these tools have been honed through Mr. Harnish's work with many entrepreneurs and CEOs.

Pay special attention to the planning pyramid; it's helped me share the big vision and get the organization into alignment. By putting stakes in the ground, it also quickly helps to identify any holes there may be in the overall strategy.

All in all, this is a must read.


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An "easy-read" textbook on managing fast growth.

As the CEO of a young, fast-growth company, this book couldn't have come at a better time. Mr. Harnish provides great insight and practial solutions for building and enhancing a fast growing company - all in an "easy-to-read" format.


reviews: 1, 2, 3, 4, 5, page 6



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