Gives You the Chance to Go Up Against the Big Guys

books:


	• Purple Cow: Transform Your Business by Being Remarkable Seth Godin Portfolio Hardcover, 2003 - 160 pages average customer review:based on 176 reviews view larger image
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highly recommended

Simplicity rules.

Purple Cow follows Godin's key strength: simplicity. Using very few words, Purple Cow succeeds in transmitting a powerful concept that can be applied in a vast array of areas.Top notch.

Elementary but encouragingly cheerleading

Elementary but encouragingly cheerleading
Frequent business author Seth Godin found himself back on the major bestseller lists with this straightforward marketing manual. His easy-to-grasp premise is that products must be "purple cows" that stand out from the herd. The metaphor comes from an American nursery rhyme that says: "I've never seen a purple cow. / I never hope to see one. / But I can tell you anyhow / I'd rather see than be one." Godin's advice is quite the opposite of his titular ditty. He says you do want to be a purple cow. You want your product to become a conversation-provoking anomaly, as distinctive and different as possible. Imploring companies to manufacture singular, "remarkable" products is like insisting that your local NFL franchise go out and win the Super Bowl - a worthy goal, but not so simple. This is an elementary but encouragingly cheerleading look at advertising, PR and marketing. we recommend its interesting case histories about Starbucks and Krispy Kreme, just right for this breezy coffee-and-a-cream-puff pep talk.

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This works for me

I bought the book because of the remarkabe front!

This is a remarkable marketing book by Seth Godin. It is about the fact that advertising for new products does not work anymore nowadays. Consumers are able to tun advertising almost completely off. And the killer products are remarkable products instead of products heavily advertised. Its shows numerous examples about what existing companies did. But don't be disappointed when you do not find the recipe for your company.

Gives You the Chance to Go Up Against the Big Guys - And Win!

Seth Godin is it!! I was referred to this book by popular talk show host Dave Ramsey. This book gives you the ideas and courage to go out and attack your prey. You can succeed, if you will be risky. Risky is safe!!!
The ideas presented are not just a strategy for success in business, but for life in general. To be a successful person, you have to be original, spunky, take risks, and not be afraid of failure. Look around you, the people who are successful aren't ordinary - they're purple.
See the amazing book Tom Stanley wrote about millionaires - The Millionaire Next Door,they all couldn't care less what you think about them, and they're the ones that are millionaires.

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Trade in your old lila Milka Cow for a new Purple Cow

Or something like that. TV Ads to build and grow your business doesn't work anymore. Superbowl Ads are not what they used to be either.

Who is watching TV anyway? I have not watched more than 1 hour TV in the last months, why should I, I get what I want, when I want it online on the Internet. I might not be the typical consumer, but it is a trend that is not to be ignored. Seth points out with brutal honesty that what worked for over 50 years is not or only little working anymore.

Product, Pricing, Promotion, Positioning, Publicity, Packaging, Pass-along and Permission are things from the Past (uh, another "P" word). You need a "P"urple Cow, which you can promote to the early adopters, "sneezers" and Innovators to get your marketing message through to the masses who stopped listen to you and your untargeted and often intrusive Ads.

It sounds harsh, but life isn't fair. The earlier you start adjusting to the changing market, the better it will be for your future, unless you want to be the captain of a ship with a leak that can not be closed and looking forward to its certain end at the bottom of the ocean. The first life boats are already gone.

You better get the next one and start working on your own purple cow. :)

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reviews: 1, 2, 3, 4, 5, page 6, 7, 8, 9, 10, 11, 12, 13, 14, 15

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