Good Book For Marketers. Start Creating Stories!

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	• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Seth Godin Portfolio Hardcover, 2005 - 208 pages average customer review:based on 92 reviews view larger image
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highly recommended

Excellent first half!

The first half of the book was excellent - packed with insights. However, towards the end, the author was looking for "stories" to beef up the book. These tended to be uncordinated!

Overall however, it was an interesting read.

Good Book For Marketers. Start Creating Stories!

Great title Seth. The real name of the book would be "All Marketers Are Storytellers", but it would be a bit boring.

I found this book to be unique in it's content. There was that main idea that consumers buy the story, not the product and this theory applies to many products and services. Just look at the cars people buy. Why do people get SUVs instead of mini vans? SUV tells a different story about the driver.

Even though this book should be read by every marketer, I have to say that the most important content you'll find is going to be in the first 60% of the book. I guess this is the name of the game for book writing.

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It Makes You Think

I just graduated from a small, private, AACSB Acredited Business School, and everything in this book says, makes me strongly consider what I learned about marketing in 4 years. Seth puts things into a new context, and has truly changed my world view on how to market products, services and most importantly, ideas. This book is a must buy for anyone in sales and marketing.

Can you feel it all around you?

Do you believe that there is a conspiracy all around you? That your thoughts are not your own? That you are made to think a certain way? Have you ever thought about the color of mouth wash? Who decided that it would be green? What about names of cars and drugs? The new Allero! The new Paxil! Is that a drug or a car?

Seth Godin discusses a topic that not many normal (non marketing) people would normally talk about. As usual, he is controversial, straight to the point and never sugar coated. He raises interesting points about how we as a society tell ourselves stories in order to feel that we got a good deal, or made a sound investment. The fact is, we choose to believe what marketers tell us because we want to. He cites many examples in the book that provoke you to think about why we choose to drive fancy cars, or drink designer water.

If nothing else, this is a good conversation starter, and makes for good chatter at a party! Read it. Then choose to believe or not believe the marketing hype all around you. At least now you have a choice. You will feel good that you are smarter than the person sitting next to you!

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reviews: 1, 2, 3, 4, 5, page 6, 7, 8, 9, 10, 11, 12, 13, 14, 15

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