A marketing book that explains a new approach to use when promoting yourself, your services, and/or your...

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	• The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin Quill Driver Books, 2007 - 258 pages average customer review:based on 39 reviews view larger image
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highly recommended

A must read for companies in or entering the blogosphere

Paul does an excellent job explaining how the playing field has shifted in the age of social media and explains how companies can leverage it to their benefit.If you are someone who is new to social media or a veteran you will take away some valuable insights from this book.

Good read and reference

Paul did an excellent job in describing the landscape of social media. The book seems to be a little bias towards blogger who are journalist. This would make one think that writing style dictate who are influencers not their knowledge. People in corporate communications, public relations, reputation risk management, and marketing should read this book. It is the future.

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A marketing book that explains a new approach to use when promoting yourself, your services, and/or your products!

I'm one of the New Influencers! Yes, that's right. I write book reviews on Amazon about products that other people sell. I'm either helping or hurting those sales. Thus, I'm a new influencer within the meaning of this book.

I liked this book a lot. It was well-written and very informative. Not that it told me anything I probably didn't know since I use the Internet in a large part of my day-to-day life. But it documents what I believe to be reality when it comes to using the Internet to promote and market oneself, his services, and his products.

The book has 17 chapters as follows:

1. The origins of social media
2. From chaos, structure
3. Enthusiasts
4. Influencer profile - the Gadget King
5. Measures of influence
6. Corporate conversations
7. Influencer profile - the Corporate Renegade
8. Small is beautiful
9. Putting "public" back into public relations
10. Influencer profile - the Marketer
11. The talkers
12. Influencer profile - the Sound Man
13. Tools of the trade
14. Influencer profile - the Toolmaker
15. Going viral
16. Influencer profile - the Guerilla
17. Next stop

This book will help you harness the power of the Web in order to further your marketing efforts. You can play the game as a mere participant. Or, after reading this book, you can play the game as a leader and having the masses working for you for free the way Amazon has me writing book reviews. 5 stars!

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From read-only to read/write Internet

What makes The New Influencers so credible is that Paul Gillan combines his experiences going from an old media publisher to a new media company, with a vision of how that transformation is only the beginning of a broader trend toward the explosion of social and professional communities. He draws on his work life, research and observations to explain why and how marketing must transform from being an annoyance to a source of give-and-take value for customers. As a Web entrepreneur and marketing professional I not only received great ideas from this book but was able to form a better mental model of how these trends apply to my businesses. Nice job Paul...congratulations.

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A must read for marketers

Paul Gillin has provided a tremendous resource for everyone involved in marketing and public relations. Actually, for anyone who wants to learn what this 'New Media' revolution is all about. The book is supported by numerous real world case studies that demonstrate the power of new media and the rise of The New Influencers.

What I especially liked was the diversity of topics covered, everything from political and military blogging to consumer marketing and online activism. This book is the best I've read on the new media and its impact on marketing and PR.

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reviews: 1, 2, 3, 4, 5, page 6, 7, 8

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