Granted, everything he puts out is an advert for another product -- either new or existing -- but it's his method of delivering these adverts that get the most from. Rather than merely read and absorb what Seth is putting out there, I see how he's doing it and how I could similarly apply his strategies to my business.
Case in point... Seth didn't allow me to buy Purple Cow. He 'forced' us to buy 12 copies (in these interesting milk cartons) for $60. Why? He wanted me to give the other 11 away and THEN promote him by keeping the cool milk carton in a visible place on my desk.
Did he ask me to do this? No. Did I do it? You bet!
Did the book tell me anything I didn't already know? No. Did it reinforce tried and true methods of promotion that I'd normally overlook in favor of traditional advertising channels? Yes.
Should you get the book? Only if you accept it for what it is.
On a more serious level Seth simply has a way of making simple concepts that escape us seem so easy and enjoyable to learn.
Buy it. Read it. Pass it on!reviews: 1, 2, 3, 4, 5, page 6, 7, 8, 9, 10, 11, 12, 13, 14, 15