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The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts ...
Tom Peters

Knopf, 1999 - 224 pages

average customer review:based on 60 reviews
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   highly recommended  highly recommended






Good book for on the go...

If you like Tom Peters you'll find nothing new, but I liked this book. I am reading on the 'project 50' now, what I like is the small size. If your on the go you can easily take this book along, either on the metro, or on a cross country flight. A good reminder to leave it out on your desk to keep a fresh outlook on the daily drudge or rather to prevent it from becoming a drudge.


Life's Little Instruction Book (for a fun&successful career)

Over the top? At times. A kick in the pants? Frequently. Worthwhile? Every page. This book provides plenty of useful sound bites on how to reinvigorate your work in order to not only be more effective, but also to be more distinctive and appreciated.

The easy reading format makes the book a very easy and enjoyable read as well. The book can be started and stopped without ever feeling you've lost your place in the book.

In today's time-constrained work environment this book is easy to read and provides numerous great insights on standing out from the clutter.


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Good ideas in pidgin English

I agree with most of Peters' ideas on promoting oneself in the workplace by branding. If this book were written in clear English I would have given it five stars. But it is so filled with slang, swear words, parenthetical remarks and bizarre typography that I found it difficult to read. It's not written in clear, standard English; it's written in a kind of debased pidgin English. Mr. Peters needs the help of a good editor.






Working Book for ?Brand You? Portfolio Workers

Written for the 90% of white-collar workers whose jobs will allegedly disappear in the next 10 years (those Dilbert-esque cubicle-dwellers), this compact `designer' book is part self-help & motivation, part standard marketing, part skills development, and part mindset-changing.

Whilst encompassing a wide domain, and attractively packaged (once one gets used to the quirky design) there is little really new here (apart from the anti-Dilbert cynicism movement). Many of the suggestions are contradictory (e.g. both be rude yet network & show empathy; focus on time management & task, yet allow self-to be distracted by random influences etc.. etc..). Peters point is that you can select your own activities ultimately aimed at promoting a positive-outlook, for control of your own destiny, and development of the skills needed to succeed in the uncertain future of work.

Negatively, the book is repetitive, is US-focused (not international-level), has unimpressive bland (to non-US) role-models (Martha Stewart, Oprah et al), and promotes a greed-centred (ask & you will get) `style over substance' message. Extrapolating over society, one simple view could be that you may get many competing, dissatisfied, high-expectation workers all doing similar things (rather than specialising or exploiting economies of scale)- not good.

Overall, a useful recommended book for the increasingly portfolio-worker age.


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Don't let the font scare you away

When I first began to read this book, not only the font, but also the way Tom words things scared me away...I had to put the book down. But since I had spent some good money on this book, I figured I give it a second change. I am glad I did. This book gave some valuable insight on how one should look at himself...an Independent Contractor all the way! Great book.


reviews: 1, 2, 3, 4, 5, 6, page 7, 8, 9, 10, 11, 12



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