Readable, a success story, with application to your business

books:


	• Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer Carl Sewell, Paul B. Brown Doubleday Business, 2002 - 208 pages average customer review:based on 34 reviews view larger image
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highly recommended

Readable, a success story, with application to your business

Sewell Cadillac is a world class organization visited annually by Japanese Businesses to evaluate his style of management. This is the most readable book on business since the One Minute Manager. Pracital business experiences which can be applied to any business not just a car dealership. Example: 'Threat a customer as you would your best friend Don't charge for the small stuff.' I bought 34 copies for all my managers. You'll pick it up read it in a few hours and then read it again.

Profound Principles on Customer Service

This readable, concise and practical book provides simple, yet profound business principles. Especially useful for its nugget ideas that can help your employees acquire the skill of effective customer service. An excellent source of fundamental values evident in companies known for their customer service (e.g., Disney, Nordstrom's).

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The "Bible" of my Business

My wife gave me her copy of "Customers For Life" that she had received a corporate retreat. When I first considered opening a gentlemen's club I pulled it off the shelf hoping to find a few useful "tidbits." This book completely changed my concept of customers and business success. In 3 short months of operation I have put a substantial dent into a highly competeitive market using Mr. Sewell's approach to servicing his customers. As a condition of employment with my company, everyone from waitresses and doorman to my general managers must read this book and attend weekly meetings to discuss how to apply it's principals at my place of business. The only business book I can honestly say is worth its wait in gold.

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reviews: 1, 2, 3, 4, 5, 6, page 7

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