Remember though, this is not a get rich quick book, nor is it a how I became a success book.
Seth maps out and names what already exists; the idea virus. He this in an extremely comprehensive manner. And it may be the first time some one has actually done this. Sure we all know the power of word of mouth. But no one has actually named the vital components of the word of mouth game.
After naming the vital parts of the idea virus, Seth goes on to show how to use them to create your own marketing machine.
You need some thing to work with for this to work; your website, business, production, etc. Otherwise, this book isn't much use. Though it is extremely interesting and fun! One of the best things about the writer, is he approaches every thing with a fun and down to earth matter.
This book worked for my business using his principles and I know it works for others (I found this book through it's own idea virus!)
Easy to read, it flows well. Nice size too.
The book points mostly to marketing and design, but has pratical application in other parts of business and personal life. Easy to read (I finished it in less than a day), easier to explain, it provides a foundation for standing out in a me-too world.
I picked it back up again recently, and couldn't stop. It really extends and makes practical application of the concepts laid out in the other books. The concepts of smoothness, velocity, etc. Most importantly Seth's writing style, lables, and language for this concepts are written in a way that stick in your brain. You keep chewing on them to think of ways to apply them. His last chapters before the Riffs do an excellent job of summarizing them. All of the concepts might not be brand new, but his presentation, packaging, extension, and application of them is excellent. I highly recommend this book and can't wait to read Purple Cow!
This book has given me many things to think about, I view the marketing department in a whole new way, and as someone who has a say in the company, I even bring out new ideas which break the mold and take the company into a new direction. This book has given me the tools to come up with those ideas.