Mr. Godin Rides Again! A Triumph for those Marching to a Different Drummer!

books:


	• Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Seth Godin Portfolio Hardcover, 2006 - 352 pages average customer review:based on 44 reviews view larger image
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highly recommended

Mr. Godin Rides Again! A Triumph for those Marching to a Different Drummer!

From the remarkable book structuring (the "chapters" are organized in alphabetical order) to the intriguingly insightful commentary, Seth Godin has once again created a work of excellence. The book is an easy read, but at the same time leaves the mind reeling with thoughts of "Oh my, I need to fix that, or do that, or change that." I found the chapter on "Clean Fire Trucks" particularly interesting, as I had just 2 months earlier finished an innovation article on "Retiring the Fire Trucks" -- which deals with the same concept of preventing fires and not letting them start in the first place! (As such, you can then have time to clean the fire trucks, or as I put it, to retire them altogether!). His rants are compelling yet at the same time hilarious (hilarious in the sense of all the silly things we do as a people that we really shouldn't be doing). Take for example his rant on "Wrappers" and how the method of packaging both the tangible and intangible create an aura around the product that determines how the product is perceived, received, and applied. One might say, "It's the WRAPPER, stupid."

Once again, Mr. Godin has helped to "validate my existence" (despite my intense self-certainty!) by showing that the crazy, "outside the box" (hey, can we just shred the box, then burn it in effigy of the outdated strategies and the consultants who promote them?), simplifying, forward-looking, remarkable, visionary adventures we can lead our clients and companies on are really worth the effort. In short, less is more, small is big, and remarkable is just that: REMARKABLE.

This book is REMARKABLE. I strongly encourage adding it to your shelf, then spreading the virus of its contents to others.

P.S. The entire ending "Bonus Section" on blogs and other resources is something not to be missed, and single-handedly justifies the purchase.

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Godin does it again - excellent book if you want to change

Dont know what to say. Love what this guy has to say and his unique view in business. In this book its great since it is written in small article like chapters on all topics business and it really makes you think. Each chapter covers a different topic, not in any particular order and you can read one, two or read it like a book. But however you read it its worth the price of admission. Godin has a great way of challenging the status quo and getting you to look at things you didnt think of. It has so many interesting topics that I cant pick one but good stuff for sure.

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Great book!!

I've been in marketing for a few years not and somehow had never heard of Seth Godin. I recently heard of him when I was attending a Pragmatic Marketing seminar and have since become a huge fan. Now, I read his blog daily and love this book. I also read his "Purple Cow" book, but I think he hit a homerun with "Small is the New Big."

Good for a "back pocket" book

This book is good to pull out and read every now and then. It isn't the kind of book that would be good to read in one sitting. Seth makes some good points about alot of interesting topics.

Thought provoking...

I have heard a couple of Seth's books and would highly recommend this for anyone who is "open" to look at the world a little differently. Highly recommend this as a gift to all your friends or foes who might seem be too scared of change. Small Is the New Big, truly resonates why good companies need to remain "small" to ensure agility, value customers and revisit the basics of end user services and products get truly recognized, adopted, marketed or bought.

I'd also recommend Seth's blog (subscribe via RSS)

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reviews: 1, 2, 3, 4, 5, 6, page 7, 8, 9

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