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highly recommended |
The WIIFY: Becoming a better business person 
What's in it for you? Jerry Weissman's book and his entire approach not only prepare you to be an infinitely better presenter, the clarity of thinking and discipline he provides help you become a better business thinker. I am only one of tons and tons of people who are grateful for all of Jerry's help and guidance.
Certain to Become a "Classic"
It would be a mistake to assume that the benefits of this book will be of greatest value only to those who make formal presentations. On the contrary, as Weissman explains so thoroughly and eloquently, each one of us every day is almost constantly telling a "story" in one form or another to achieve one or more of these objectives: to explain with information (exposition)...or to make vidid with compelling details (description)...or to explain a process or sequence with information (narration)...or to convince with logic and/or evidence (argumentation). The most effective formal presentations are those which make maximum use of all four levels of discourse. It is also worth mentioning that, although percentages vary from one research study to another, the impact of a face-to-face encounter is estimated to be as follows: body language 60-70%, tone of voice 15-20%, and content (i.e. what is actually said) about 10-15%. Skilled recruiters claim that more often than not, they have already made a decision about a candidate before the interview formally begins. In fact, it begins at the initial point of physical contact.So, I think this book can be of greatest value to literally anyone whose communication skills (both verbal and non-verbal) need to be improved. The strategies and tactics which Weissman shares have almost unlimited applications: when making formal presentations and during job interviews, as noted, but also when preparing reports, contributing to group discussions (e.g. strategic planning and especially budget reviews), resolving problems with customer service, implementing crisis management initiatives, and conducting performance reviews. Those who share my high regard for this book are urged to check out Stephen Denning's The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations and Kevin Hogan's The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking.
Destined To Be A Classic
A clear,well-founded, thorough analysis of the process of speech-making. ANY speaker can benefit from Weisssman's insights. guidance and proven methods.He does for the Speaker what Stanislavski did for the Actor.A major accomplishment
Hits the Mark
About 99% of presentations I have been given violate all of the principles espoused in this book. Most people are thinking that more is better and that creativity is unbusiness-like.This book offers compelling perspective from a person whose background was in television entertainment, and who developed his perspectives through IPO roadshow presentations. If there is one message from this book, it is that your presentations should be Presenter Focused. This requires one to think through the organization, purpose and crafting of the presentation. In This book outlines the means by which you use the presentation to create the stage upon which you will act.
Hitting the Bulls-eye: 30 years in the Making
Jerry Weismann's "Presenting to Win" odyssey began in the network news and programming studios on West 57th street at CBS, America's so-called "Tiffany" network.His talent then for persuading the talent in front of the camera to follow his compelling and effective techniques for capturing the audience on the other side of the lens has now been dramatically transformed to the new century, the new media and today's new winning "presenter" persuader: YOU! Despite the vastly changing times today and the clutter of competing chatter, Weismann has broken through again with the same clarity and simple formula for success that motivated the old crowd at CBS and the new breed just beginning to break in on the air and at the podium at that new upstart network in New York, HBO. Jerry's talent then was what it is now : a piercing focus on giving us the winning recipe for bulls-eye communication, wherever the audience, whatever the message, whoever the voice. This one belongs on every desk in every shop everywhere. Rembember, we're not that far from West 57th street and 1973; it's just a slightly different climate.
reviews: 1, 2, 3, 4, 5, 6, page 7, 8
presenting to win, art, presenting, story, telling, win, your
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