These are ideas the Mary Kay company has known for 36 years!

books:


	• Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Seth Godin Simon & Schuster, 1999 - 256 pages average customer review:based on 130 reviews view larger image
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highly recommended

Insightful!

Imagine how effective your marketing would be if you had individual relationships with all of your customers and each had agreed to receive your company's advertising, either because they want the information or because they've been tempted by an incentive. Author Seth Godin makes this connection real, with the help of technology and he says you can do it, too. Godin argues that individualized "permission marketing" can break through the increasing clutter of traditional advertising, which he dubs "interruption marketing." The Internet is ideally suited to building this one-to-one relationship, he says. His engaging book provides a powerful case for this approach to marketing, which begins with getting the customer's consent to receive frequent messages. Godin combines a historical overview and a discussion of advertising's principles with a description of hands-on methods. We [...] recommend his highly accessible book to marketing executives in any industry and especially to managers of Internet-dependent businesses.

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Hay que seguirle la pista (Español)

El texto es amigable, claro y divertido, si bien es cierto que falta un poco de tiempo (y otras cosas) para que lo descrito se pueda aplicar cabalmente en las economías latinoamericanas, vale la pena seguirle la pista a Godin, demuestra visión y parece tener idea de la forma "Real" en que la tecnología va a transformar los medios y el comercio.

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Dated... Long winded...

In Permission Marketing, Seth Godin, sets forth his principles of what he calls permission marketing. Essentially, becoming a 'trusted friend and advisor' to potential, past, and current customers and gaining the 'right' (or permission) to marketing to them.

Basically, that's it. For some two hundred pages, the explanation goes on, and on, and on. I suggest going to the bookstore and spend 30 minutes reading the "boxed" summaries that can be found at each chapter. Alternatively, find a used copy -- for much less. But certainly don't buy it for more than (price).

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These are ideas the Mary Kay company has known for 36 years!

Yes, you have to get permission and build relationships one at the time to maintain a loyal, longterm customer base! It's no surprise to me as a MK consultant, but for those on the outside of companies like Mary Kay, this information is revolutionary. It really will change how you approach marketing and customer service.

I strongly recommend this and Seth's other book "Unleashing the Idea Virus" to anyone attempting to open their own business - online or brick & mortar.

reviews: 1, 2, 3, 4, 5, 6, 7, page 8, 9, 10, 11, 12, 13, 14, 15, 16, 17

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