A manifesto for the elimination of boring products

books:


	• Purple Cow: Transform Your Business by Being Remarkable Seth Godin Portfolio Hardcover, 2003 - 160 pages average customer review:based on 176 reviews view larger image
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highly recommended

A Fantastic Book on Setting Your Product Apart

I work for a nonprofit religious ministry, I'm a Christian writer in my own right--so you'd think I wouldn't have anything in common with Godin and yet his punchy insights challenged me to think differently about my job and my world.

The bottom line is that the product you represent can be like everyone else or it can be different. It can be a purple cow or a brown cow.

Godin writes with irreverant, fun, moving style that sets this book apart from boring business tomes. Its a quick read and yet it will get your mind spinning in a million directions. Read it and see how your business ventures improve, whether you're working for a nonprofit or a Fortune 500 company.

Challenge the status quo. Dare to be different.

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Another Thought Provoking Title

Purple Cow makes you re-evaluate things and really think, and that's the basis of a great book. The ideas shared and the ones you may drum up in your own mind are worth far more than the cost of the book.

If you're looking to differentiate yourself or your business, give this book a shot. It's a quick read, and it's packed with common sense and highly feasible to implement ideas that will lead you down a creative path you may have thought didn't exist.

Highly recommended to say the least.

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A manifesto for the elimination of boring products

Every day as consumers, we are inundated with thousands of products striving for our attention. Excellent quality is expected, so this will not be a reason for us to tell our friends about a product. Marketers are faced with the problem of disinterested consumers and the ever-increasing expense (and failure rate) of reaching them. It is on this background canvas that Seth Godin paints his idea of the Purple Cow.

To become effective, we must work on developing what Godin calls a "purple cow" - something that is new, exceptional, interesting, and worth telling your friends. According to him, most vast majority of products on the market today are boring.

He suggests we can make our products less boring by:

* Building remarkable products, not remarkable advertisements. He suggests management consider taking 2-3 months of the marketing budget, and spend it on hiring a world-class engineer or designer to create this amazing product.
* Making a small portion of all the consumers passionately loyal to your product, rather than the whole market indifferent. Find a niche, and devote yourself completely to it.
* Creating an 'unfair advantage' for your company. Think Amazon and free shipping.

Finally, Godin outlines a plan for profitability.

1. Differentiate your customers, and target the most profitable
2. Never go for 'cheap' - you can't beat Walmart at its own game
3. Aim upmarket with luxury products with fat margins
4. Add value on everything you sell

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Case Studies

While Puple Cow offered some great examples and inspiration it was merely a compilation of case studies and had little hands-on directives for the readers. The brevity was nice as I was able to read it in 2 days.

Enlightening!

This book very clearly and emphatically pointed out what I should have already known -- that mass marketing has little effect on today's consumer.

Maybe marketing students know that, but I am not a marketing student.

I am sure that mass-marketing professionals stubbornly assert that mass-marketing is still the best option, but Godin has quite clearly demonstrated that is not the case.

Godin's book proves the very concept he proposes. His remarkable title and remarkable concept, his "purple cow", grabbed my attention and worked its way into my vocabulary. The book sat on my wish list for months, while many other titles never even got a glance.

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reviews: 1, 2, 3, 4, 5, 6, 7, page 8, 9, 10, 11, 12, 13, 14, 15, 16, 17

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