Godin does it again - excellent book if you want to change

books:


	• Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Seth Godin Portfolio Hardcover, 2006 - 352 pages average customer review:based on 45 reviews view larger image
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highly recommended

I Am A Big Fan of Seth Godin: "Small Is the New Big"

I think I have read most of the books that Seth Godin has written over the past several years. Seth is not always original, but I find him consistently provocative. He may say something I already know, but say it in a way that causes me to think about the familiar in a new way. Or, he may present me with an idea I had not been aware of, and encourage me to consider what that new idea has to do with me and my ever-changing world.

Over the years, in his Blogs and magazine columns, Seth has written about hundreds of ideas I have not yet had a chance to read. His new book project - "Small Is the New Big" - collects the best of these disparate gems in one place.

The excerpts below will give you a taste of the over-arching premise and common thread among these assorted writings:

Small is the New Big: And the 183 Other Riffs, Rants, and Remarkable Business Ideas.

The tipping point, when big began to be not-so-appealing, happened this way, according to Godin:

"Enron (big) got audited by Andersen (big) and failed (big). The World Trade Center was a terrorist target. Network (big) TV advertising is collapsing so fast you can hear it. American Airlines (big) is getting creamed by JetBlue (small)."

So far, so good. But then Godin offers this bit of a twist:

"Small is the new big only when the person running the small thinks big."

Godin argues that small works best because a business can be nimble and flexible enough to change when it's demanded.

His overarching concept:

"If you want to be big, act small."

Enjoy.

Al

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Godin does it again - excellent book if you want to change

Dont know what to say. Love what this guy has to say and his unique view in business. In this book its great since it is written in small article like chapters on all topics business and it really makes you think. Each chapter covers a different topic, not in any particular order and you can read one, two or read it like a book. But however you read it its worth the price of admission. Godin has a great way of challenging the status quo and getting you to look at things you didnt think of. It has so many interesting topics that I cant pick one but good stuff for sure.

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Amazing work - like jumper cables for your brain

I have to admit that when I first heard about Seth Godin's book Small Is The New Big and that it was about business ideas I wasn't very interested. Being a mother of two small children I didn't think it would help me at all or enable me to learn anything pertaining to my life. Little did I know that when I decided to join a Buzz campaign for it (a buzz agent is basically someone who samples a product and then shares their opinion on it) that I would be astounded at the truisms contained in his blogs, his Squidoo lenses and that it would help me to refocus what I am doing in my life - not just as a housewife, but as a friend, a mother, an educator and all the other roles that I fill in my life. Godin's writing is a breath of fresh air. He doesn't talk like an intellectual in the sense that you need a thesaurus to figure out what he's saying; he also writes about things that really matter like courtesy and not conforming for the sake of conformity. Reading his riffs, blogs and lenses really made me think about what he was saying and see how if I am, in my own life doing the best that I can. His writing is entertaining, eye opening and gives you the opportunity to look inside yourself to see how you can make things better - not just for your company, but for all the people that you come into contact with every day. We spend so much time communicating via email, over the phone, in chat rooms and text messages that sometimes we forget that there really is a person on the other end. Overall, I think this is an amazing collection of ideas, challenges and inspiring messages which can help anyone to enrich their life and I just want to say to Seth, Thank you so much for sharing with us and enabling us to transform ourselves and the world around us by giving us the nudge that we sometimes need. I would highly recommend this book to anyone who wants to be a source for change and innovation.

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Serial Incompetence creates impetus!!!

I really like this book. Seth Godin's greatest talent seems to be to encapsulate a great idea into a kind of a "thought bomb" - read an idea once, twice, three times and then, suddenly, it goes off - "boom" - in your head and you're moving forward.

I'd favorably compare Seth's book to some other thought-generating systems or "Oracles", like the I Ching or Brian Eno's "Oblique Strategies" card deck.

Challenging our ideas

Seth Godin challenges us to think in new ways. I have been reading excerpts of this, his newest book recently. I became a BzzAgent recently and as my first assignment applied to read Small is the New Big. I love it and how he pushes me to think about the world and look at it in a slightly different angle than I have before. I recommend you read it!

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reviews: 1, 2, 3, 4, 5, 6, 7, page 8, 9

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