An excellent step by step plan to run a succesful real estate business

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	• The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be! Gary Keller, Dave Jenks, ... McGraw-Hill, 2004 - 368 pages average customer review:based on 102 reviews view larger image
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highly recommended

Great book

Definetivaly read this if you want to take your business to the next level

Great Book

Still in the process of reading, but seems to be a great book thus far. I would recommend that anyone deciding or currently in the real estate business read this book. After concluding my first year in the Real Estate business it has helped me reflect on my experiances, transactions, and seems that it will improve my business.

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A MUST READ book for anyone who wants to succeed big time!

Prior to writing this book, Keller interviewed over 100 top real estate agents, then wrote about their common methods of success.

After reading and studying this excellent book, I decided to hire my first part-time assistant to help me develop a comprehensive annual marketing plan, which Keller outlines so carefully in the book. This book is about the big picture, which most real estate agents don't see. (To learn about specific marketing techniques, consult any other book.)

This book is about inspiring the reader to think at a higher level (as a millionaire producer), not just as an average agent. It certainly got me thinking at a new level. Although I don't have my license yet (will have it by Mar 06), I am putting Keller's ideas into place so I can capture my local market.

First he teaches how to "Think a Million" through Leads, Listings, and Leverage (helpers), which for most of us is a real stretch. Next he teaches how to "Earn a Million" through his 4 Fundamental Models: Economic, Lead Generation, Budget, and Organizational. (Fabulous info with great detail!)Then he teaches now to "Net a Million" through Leads, Listings, Leverage, Money, and You. Finally, he teaches how to "Receive a Million" by letting your real estate investments earn for you.
Once you are successful at a high level, the last section is about "Staying on Top."

I am so excited about implementing what he taught. Because he painted with a broad brush how I need to think and outlined what I need to do, I will supplement his very inspirational book with books and tapes that address specific issues such as direct mail, websites, advertising, calls, logos, slogans, scripts, etc.

If you want to achieve at a very high level, follow what over 100 highly successful realtors did as written in this book.

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An excellent step by step plan to run a succesful real estate business

I Actually recieved this book with the online course for my state license (Californialicense.com). At first I couldn't figure out why, because it had NOTHING to do with passing the state test, but now agree that it should be REQUIRED reading for all new agents. Yes, it starts out a little dry, especially if you're new to the real estate business, but by halfway you're wondering why they don't have these step by step books for ALL businesses. It answers alot of good questions that I have yet to see even asked in other RE books. Gary Keller gives advice, motivation and real, practical examples that make your goals not only attainable, but realistic.

If you're serious about making it big in the RE business, rather than just making a living, do yourself a favor and buy this book, apply the models, and refer back to it often!!

John

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Great book, buy a copy for all your friends. REALTOR in Chicago

This is a must read, whether you are in real estate or not. Its a great business book. Simplifies difficult business strategies. Shows you how to take control of your business and shoot it up to the next level. It is also has great inspirational models to follow and motivates you to take action.This book also makes you believe success is so easy. I don't know how these people who gave it a bad review came up with the comments they made. Some people are just negative. I have read this book six times and have become a student of it (like in Buffetology) and plan to continue reading it over and over. Don't buy a hundred books, buy one great one then learn how to master its principles. This is the only book you'll need.

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reviews: 1, 2, 3, 4, 5, 6, 7, 8, page 9, 10, 11, 12, 13, 14, 15, 16, 17, 18

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