Fresh new approach

books:


	• Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Seth Godin Simon & Schuster, 1999 - 256 pages average customer review:based on 130 reviews view larger image
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highly recommended

must read

Very insightful combining practical advice with examples of what works and what doesn't work. Why bother making mistakes when somebody else already has made them. Learn at their expense and profit from their experience. While this is not a silver bullet, it provides framework which when followed in planning and execution can provide a strong start.

Fresh new approach

I found this book a fresh new approach to the subject of Marketing, I thoroughly enjoyed the way concepts are explained and the way reading just flowed. Respect your customers! Absolutely! If you enjoyed this one as I did you will also enjoy Max Mckeown's "E-customer".

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Fresh new approach

Imagine how effective your marketing would be if you had individual relationships with all of your customers and each had agreed to receive your company's advertising, either because they want the information or because they've been tempted by an incentive. Author Seth Godin makes this connection real, with the help of technology and he says you can do it, too. Godin argues that individualized "permission marketing" can break through the increasing clutter of traditional advertising, which he dubs "interruption marketing." The Internet is ideally suited to building this one-to-one relationship, he says. His engaging book provides a powerful case for this approach to marketing, which begins with getting the customer's consent to receive frequent messages. Godin combines a historical overview and a discussion of advertising's principles with a description of hands-on methods. We at getAbstract.com recommend his highly accessible book to marketing executives in any industry and especially to managers of Internet-dependent businesses.

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reviews: 1, 2, 3, 4, 5, 6, 7, 8, page 9, 10, 11, 12, 13, 14, 15, 16, 17, 18

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