Got a fire in your belly? Listen to Godin and get out there. Make it happen.

books:


	• Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Seth Godin Portfolio Hardcover, 2006 - 352 pages average customer review:based on 44 reviews view larger image
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highly recommended

A Protreptic Guide for Remarkable Action

'Small is the New Big' is Seth's best book yet because it indeed prompts people to remarkable doings.

These are the most important words in it:
"The end result is that it's essentially impossible to become successful or well off doing a job that is described and measured by someone else.
...
The only chance our country (your country, depends where you live), your economy and most of all, your family has to get ahead is this: make up new rules."

Thanks Seth, for the fireworks!

Got a fire in your belly? Listen to Godin and get out there. Make it happen.

Many say you shouldn't give away your work for free if you wish to sell it. Nonsense. Seth Godin has got a big idea with his new book Small is the New Big. This entire book of riffs already exists for free in places such as on Seth's blog or via his Squidoo lens. I've read most of the stories in the book already. Yet I pre-ordered the book on Amazon for overnight delivery because I wanted the content, again, in the new package. I want to take it to the beach. I want to have it on my desk and pick it up now and then.

"you're smarter than they think"

Yes, I'm a Seth Godin fan. Reading his stuff contributed to a life change for me. Back in the late 1990s, I had ideas about how content drives action on Web sites. As the VP Marketing of several reasonably large public companies, I realized that I had "power" and "a good job." In most people's eyes, I was successful. But I just didn't have the right platform to tell the world about my ideas. And I was not fulfilled.

Seth Godin's writing always focuses on getting people like me, those with a fire in the belly to take action. "I've been betting on the intelligence of my readers for almost a decade," Godin writes on the back cover of Small is the new Big, "and that bet keeps paying off. They just don't get it. Now you, you get it... And I'm, betting that once you're inspired you'll actually make something happen."

For me, the big moment was when my company was acquired by a huge organization and I was shown the door. I chose not to take the "safe" route and find another VP Marketing job, but instead to strike out on my own. The "I dare you" messages from Godin were an important part of my life changing decision.

Wow.

I work much harder than before, but fewer hours. I attend very few meetings. I choose the terrific companies I want to work with and tell the idiots to take a hike. I've never missed one of my daughter's swim meets because of work. I have dinner with my family most evenings. I'm helping people make a difference because of my ideas rather than saying "I wish I had..." or "I could, but...".

Read Small is the New Big.

It is an important book. And no matter what you want to do to make a difference, listen to Seth's advice. Just get out there and make it happen.

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It is all counter intuitive

The world does not work the way we think it does. In his latest, Godin takes zest in letting us know this: the internet is really bad for us(it increases anonymity which decreases civility; competence is bad(it breeds complacency and clinging to the status quo); success is unhealthy(it seduces companies to gravitate to the mean, and lose the edge that got them to success in the first place). There is more, all broken down into bite sized, digestiable chunks, like your favorite snack.Buy it, chomp away.

Forget Blogs and Read Books

I don't know exactly how blogs work and I don't read any regularly. For a while I've suspected that I've been missing a lot of interesting and useful information. Now Seth Godin has proven me correct, but it's okay, because at least I can read his writings in this awesome collection of his writings.

This book proves that Seth understands that the world is bigger than blogs, and his ideas are too.

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reviews: 1, 2, 3, 4, 5, 6, 7, 8, page 9

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