An outstanding account about how the human mind is influenced

books:


	• Influence: The Psychology of Persuasion (Collins Business Essentials) Robert B. Cialdini Collins, 2007 - 336 pages average customer review:based on 245 reviews view larger image
	for more information click here

highly recommended

An outstanding account about how the human mind is influenced

We are all consumers of goods and services in some way or another, and I am glad I have read this.... hopefully I should have done so much earlier, but certainly better late than never. The author discusses how the psychological mechanism works in making decisions, saying "yes" to a request, how our decisions are influenced/swayed, and how we can prevent ourselves from the situations where we likely end up making unwanted decisions and/or being exploited by ill-intended profiteers. In so doing, the six underlying principles: reciprocation, commitment/consistency, social proof, liking, authority, and scarcity, are introduced with ample examples from various intriguing researches, and how these potent influencers can be commissioned by those who want us to consciously or unconsciously comply with their requests. Used with due professional ethics, the six principles can be very effective marketing tools, but we as consumers would be certainly better equipped with understanding of the principles when dealing with someone who tries to pull a trick or two and manipulate our attitudes and behaviors.

for more information click here

Incredible insights.

Most of our actions are automatic. You can take advantage of this fact, by activating the psychological mechanism that triggers them. Use it wisely.

for more information click here

Surprisingly entertaining and accessible.

This was a really enjoyable book -entertaining and accessiblly written while still being informative and empirically grounded. Cialdini avoids sounding like Machiavelli or Robert Greene by writing from the perspective of someone who is the target of influence rather than someone who is doing the influencing himself. Instead of teaching you how to manipulate others, he shows how our own instincts often allow others (sales people, politicians, fund raisers, and others) to persuade us or at worst manipulate us for their own purposes, and to influence our actions even when that influence is unintentional. Reading "Influence" provides a revealing look at how our minds process information. You'll see that it's aptly titled as you identify which methods were used to sell the book to you in the first place.

for more information click here

Outstanding read.....and re-read.

Fantastic book. You'll come away seeing how you've been victimized by "compliance practitioners" for years, and you'll now be able to see which of the compliance techniques were used on you. But, you'll deviously also start seeing how you can use some of these techniques to get others to, well, comply. I like using the Scarcity technique myself.

Overall, this is a very fascinating book based on facts and studies and is a fun read. Not many books rate 5 stars in my book, but this one clearly hits the mark.

A Primer On Automatic Compliance

This book was a total "head trip" for me several years ago when I first read it. In "Influence", Dr. Robert Cialdini describes six "weapons of influence" that, when used, trigger automatic compliance from unsuspecting individuals. These weapons are subtle in that they're based on beneficial tendencies in human psychology that we all have and they work so well that the "victim" believes that the act of compliance was actually THEIR idea!

He spends the majority of the book explaining what these "weapons" are and sharing his (and others') theories on why they work, along with (often humorous) anecdotes that demonstrate just how effective these principles can be.

He also gives plenty of examples of how con-artists, unscrupulous salesmen, hucksters, and advertisers use these "weapons" on us every day. (Why are we more likely to buy aspirin when the guy who played Marcus Welby, MD. recommends it?).

Fortunately, Cialdini also describes the "antidote" that allows us to realize when we're being caught up in a pattern of automatic compliance, and how to say no to it.

After reading this book, you may never look at psychology, advertising or Marcus Welby, MD the same way ever again...

for more information click here

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader?and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

for more information click here

hot