Amazing view of the human condition, really amazing!

books:


	• Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely HarperCollins, 2008 - 304 pages average customer review:based on 97 reviews view larger image
	for more information click here

highly recommended

Entertaining and informative

I found the narrator amusing; he added enjoyment to listening to the book. The information in the book was insightful.

Entertaining Insight into Human Nature

This book is similar to Freakonomics, but I like the experiments better in this one. Dan Ariely has excellent insight into different questions about how we behave.

for more information click here

Tedious at times

I purchased the book not simply because I was interested in the subject, but was fascinated by the author's story of having battled the pain of a severe burn injury. After the first chapter, that part of the author's story recedes into the background.
I enjoyed reading the book, but the variations of experimental design described by the author became tedious for me. I would have preferred a generalized description of the design and the results, not the modifications the experimenters made to refine their data as they went along. Divulging the results in "real-time" wasn't that exciting.
Readers can make their own judgments about how feasible some of the author's social engineering solutions are. The practical policy decisions which flow from the insights in the book are minimal, it seems to me.
Finally, I could have done without a full chapter of the who's who in author's research community and academic life.
Interesting, but somewhat impractical and I think you'll wind up skimming significant sections of the book.

for more information click here

Amazing view of the human condition, really amazing!

If you have an interest in why we do the things we do that show little to no logic over and over again, this book will provide superior insight.

It tells us how and why choices (and too many of them) skews our vision and leads us to irrational behavior from lovers to purchasing decisions. It reveals how we anchor our thoughts based on a particular experience and how we may never change our core thoughts (anchor) for the rest of our lives.

There is so much value understanding our behavior if we want to change our reality.

If you are curious about why good people make seemingly irrational decisions about their lives, this will be a real eye-opener. If I am wise, this book will change my life.

Don't wait, buy this book today! You will be entertained and enlightened, I promise.

Please send feedback.

for more information click here