A SHORT HISTORY OF AN E-COMMERCE GIANT

books:


	• Amazon.com: Get Big Fast Robert Spector Collins Business, 2002 - 304 pages average customer review:based on 61 reviews view larger image
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Fascinating Story

This book really conveys the drama of the creation and building of Amazon.com by Jeff Bezos. Its really a biography of Amazon's founder, Jeff Bezos, through about 1999, ending before the .com crash.

There are a couple parts where the story drags, but generally, there was much more drama and interest than I expected. The story is skillfully told and the writing is clear, and after reading this book, I intend to look for the others that this author, Robert Spector, has written.

I strongly recommend this to anyone who wants to track the rise of Amazon.com. It was published too soon to provide the author with the opportunity to analyze the aftermath of the fantasticly overheated internet marketplace that led to the dot.com bust, but you can see how he examines all the elements from the perspective of 1999. Spector doesn't forecast the fall, but you can see all the excess and unmistakable signs of what is to come. I would love to see a Second Edition.

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The Ultimate Online Experience

If you are "in love" with the amazon.com website then this may be one of the most exciting books you ever read on the subject. While the information basically only covers 1995-2000 it is an eye-opening account of what it truly took to make amazon.com a success story. For anyone interested in amazon.com's history, this is essential reading.

Robert Spector has written a compelling story that also includes interesting tidbits, like how Amazon.com used to reward cash prizes for the best customer book reviews. This was news to me. There is also detailed information on hiring practices. Who was hired when and how did they affect the company's progress? The details are at times a little overwhelming and this book is an intricately researched masterpiece.

For the most part, "Get Big Fast" shows the world the brilliance of Jeff Bezos and how his leadership and vision made amazon.com what it is today. Since 2000 I've personally watched the site grow into a place where you truly can buy anything your heart desires. It was fun to read about the beginnings of my favorite website that provides the ultimate online experience.

~The Rebecca Review

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The story of Amazon

I love Amazon.. both to shop and to analyze, but I found this book to be a little slow. Regardless, Jeff Bezos is someone to stand in awe of. I wish my mind were that sharp.

A SHORT HISTORY OF AN E-COMMERCE GIANT

Amazon.com is probably the most cited online business of all times, and it will certainly be the case for the next ten years or so. Therefore, this little yellow paperback book is a must-read for those who do not know that the "e" at the beginning of e-commerce does not stand for "easy". Indeed, similar to its counterparts, Amazon.com was also born in a garage and then became an e-commerce giant in less than five years. This extraordinary story also proves that the industry clock-speed of e-commerce markets is really high, as demonstrated by Haim Mendelson in his novel book "Survival of the Smartest".

In his book, Robert Spector starts the history of Amazon.com from where it all began-the garage, and takes the reader smoothly to where it stands now-the peak. After reading this book, the reader learns about the customer-centric view of this company, the advantages of the so-called "get big fast strategy" in e-commerce, and finally why profit should not be the first priority of an online company during its initial years of operation.

Although this is intended to be a leisure book, it can well be adapted as a supplementary book for undergraduate and/or master's business students at universities. It will certainly make the course more enjoyable and down to earth.

Dr. Yasin Ozcelik
www.misworld.org

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A Gripping and Informative Book

I picked up this book after reading various reviews about it here on Amazon. And I wasn't disappointed. It is probably the best book which describes, in quite some detail, the history and success of Amazon.com and its founder, Jeff Bezos. It gives interesting insights into the world of books and is a must-read for anybody who is interested in starting his/her own website.

Jeff Bezos's amazing business instincts coupled with the originality of the Amazon.com business model were responsible for the company's success. You will discover the details as you go through the book, page-by-page. A riveting book indeed.

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reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."

Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.

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