Thorough Presesentation of Working Tools for Creative Problem Solving

books:


	• Think Better: An Innovator's Guide to Productive Thinking Tim Hurson McGraw-Hill, 2007 - 300 pages average customer review:based on 32 reviews view larger image
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highly recommended

Thorough Presesentation of Working Tools for Creative Problem Solving

THINK BETTER by Tim Hurson is a thorough presentation of highly useful working tools for creative idea generation to creative problem solving.

Though I have been teaching the Osborn-Parnes Creative Problem Solving Process Model since 1978 I learned many things through the complete presentation that Tim makes in THINK BETTER.

In the book he provides his interpretation of the OP CPS Process and adds several excellent tools to make the OP CPS Process more effective in either workplace or personal problems.

This is an excellent book for people who are trying to learn much about how to use a complete process fro examining challenges, generating ideas, narrowing down those ideas into potential solutions and developing workable plans and to go through a planning process in order to increase the potential results.

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Outstanding

This book is really wonderful. Its easy to read and understand, interesting, funny, incredibly useful and practical.

If you want to learn how to use your brain better, or solve any challenge or problem, this book is for you!

One suggestion. Choose a challenge to solve before reading it, and then use the book to solve the challenge.

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Think Better - a major new work on creatively confronting challenges

Tim Hurson's "Think Better" is not a treatise for armchair philosophers but an action-packed thriller, an exciting travel guide from theory to practice.

Productive thinking, Hurson argues, generates new things, as opposed to reproductive thinking, which refines what is known. It is the deliberate search for breakthrough rather than incremental change and it is powered by the alternation of creative and critical thinking.

The book presents a model which includes a rigorous method and superb practical tools and techniques that have been designed, developed and successfully tested in real life by the author. In the process, thinkers are urged to balance facts and feelings, information and imagination, aspirations and action and persevere through the "third third" of the brainstorm - that final stretch where the really great ideas emerge.

The clear writing style and the well-organized content are enhanced by quality story-telling that gives the book soul, with true stories (hospitals, insurance companies, furniture, space travel) as well as imaginary ones (how an airline might make its middle seats attractive).

Tim Hurson has clearly done a lot of productive thinking about productive thinking in this contemporary and comprehensive work, which constitutes a major contribution to the literature of creatively confronting challenges.

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People fear what they don't understand

Thinking is intuitive. Thinking is common sense. Thinking is hard wired into humans. If all this is true, more people would put common sense into common action. It's not the case, though is it?.

When one understands, one can make decisions more easily, more quickly and more correctly. Tim Hurson's book whacks it out of the park so well, we purchased 150 copies for clients and will follow up with them to make sure they read it and, well "Think Better" to dramatically improve their business.

As Tim writes on page 10 of his must read book, "The ability to think better will soon become the most significant competitive advantage companies and individuals can claims. Thinking better is what it's all about."

Our company trains insurance agents (Throw the eggs now) to help their employer clients better understand what they pay so dearly for. The word insurance seems to connote the worst images...an intangible concept that is difficult to understand, costs too much and does not perform when one needs it.

Page 88-Perceive a problem. Pick a solution. Do something. Finding the real problem to create broader solutions takes training. Tim shows one how to analyze properly, find the solution and implement. Not only is one step difficult for too many business people, but putting all three into action, is almost impossible for most. Isn't the goal to at least beat Paretto's 80-20 principle?

The insurance business is replete with "This is how it's always been done. This is the way to do it now." If readers will follow Tim's Productive Thinking Model framework, it will help them think better, think more effectively, and think more powerfully. We'll finally hear no more "This is how it's always been done."

Makes sense to us. It will to you also.

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Creativity in Action

I was introduced to the book recently, with the author presenting at the local public library. Over 100 people showed up from all walks of life, and all seemed to have benefited from the approach he takes on creativity.

The book is an excellent guide on how to change your critical thinking processes into creative thinking processes.

His work even helps deal with stressful issues- you shortly find new ways to tackle problems - and sometimes even find new opportunities. I recommend this book to anyone who is ready to realize the importance of creative action in their lives.

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reviews: page 1, 2, 3, 4, 5, 6, 7

There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better.

Think Better is about Productive Thinking ? why it?s important, how it works, and how to use it at work, at home, and at play. Productive Thinking is a game changer ? a practical, easy-to-learn, repeatable process that helps people understand more clearly, think more creatively, and plan more effectively. It's based on the thinking strategies that people we celebrate for their creativity have been using for centuries. Tim Hurson brings Productive Thinking out of the closet and presents it in a way that makes it easy for anyone to grasp and use ? so you can think better, work better, and do better in every aspect of your life.

Think Better demonstrates how you can start with an intractable technical problem, an unmet consumer need, or a gaping chasm in your business strategy and, by following a clearly defined, practical thinking process, arrive at a robust, innovative solution. Many companies use the Productive Thinking model to generate fresh solutions for tough business problems, and many individuals rely on it to solve pressing personal problems.

The principles you'll find in Think Better are straight-forward: separate your thinking into creative thinking and critical thinking; stay with the question; strive for the ?third third? by generating lots and lots of ideas; and look for unexpected connections.

The model consists of six interlocking steps:

Step 1:What's Going On? Explore and truly understand the challenge.

Step 2: What's Success? Envision the ideal outcome and establish success criteria.

Step 3: What's the Question? Pinpoint the real problem or opportunity.

Step 4: Generate Answers List many possible solutions.

Step 5: Forge the Solution Decide which solution is best. Then make it better.

Step 6: Align Resources Create an action plan.

Tim Hurson starts by explaining how we all build inner barriers to effective thinking. He identifies our habits of thinking that severely limit our behavior, from ?monkey mind? to ?gator brain.? Then he demonstrates how to overcome these barriers.

More than anything, productive thinking is an attitude that will let you look at problems and convert them into opportunities. At the end of this disciplined brainstorming process, you'll have a concrete action plan, complete with timelines and deadlines.

The book is filled with many of Hurson's original brainstorming tools that will empower you to generate, organize, and process ideas. For example, you can identify your best ideas using the five C's: Cull, Cluster, Combine, Clarify and Choose. And you can transform an embryonic idea into a robust solution with POWER, which stands for Positives, Objections, What else?, Enhancements and Remedies.

To create the future, you first must be able to imagine it. Productive thinking is a way to help you do that.

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