Insightful description of business-consumer interaction in the near-future

books:


	• Jump Point: How Network Culture is Revolutionizing Business Tom Hayes McGraw-Hill, 2008 - 240 pages average customer review:based on 3 reviews view larger image
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Great in-depth insight

An exciting fast paced journey into the future. A must read for anyone involved in the digital arena.

Fantastic insight into network culture revolution

I found this book interesting, insightful and enthralling. A superbly written, well researched analysis which is also a great read.

Not a get-rich quick or self help book, but a description of what lies ahead. Highly recommended

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Insightful description of business-consumer interaction in the near-future

Ever wonder what the interaction between business and consumers will be like in the not-too-distant future? (Hint: it probably won't include the singing cereal box of the movie Minority Report.) Author Tom Hayes thinks we're in the first steps of a massive cultural change, as fundamental as The Industrial Revolution. Inter-connectivity. You can see it beginning now with the success of social networking sites, and retailer websites like this one that allow for user reviews.

A major hallmark of the future will be a battle for the consumer's attention, with the winner going to those businesses whom the consumer trusts. (Out with TV pitchmen and in with friends' recommendations.) Those businesses that allow consumers to mashup their own products will leave behind those that insist on strict intellectual property rights.

You can see a lot where the future is going by just looking around, by extrapolating trends, but Hayes puts it all together into a cohesive whole. This is a must-read book for anyone, businessperson or consumer, who wants to understand where society is going. And Hayes thinks we'll be there soon -- predicting 2011 as the point where there'll be 3 billion people world-wide connected to the Internet.

I gave the book 5 stars not because it was perfect -- I think Hayes's enthusiasm sometimes makes him jump to conclusions -- but because there are so many ideas and observations here that it would take ages to put something like this together from other sources. And it's well-written, in a light, breezy style, that kept my attention throughout. Well-done!

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Plug into the nonstop global economy of billion-selling products and trillion-dollar markets

The Web 3.0 world of ?pandemic economics? is a new economy that will function outside the traditional laws of commerce, free from today's impediments to business growth, and in a world where every person is connected to each other. Jump Point is the powerful guide that will help you to challenge old assumptions, rethink your business models, and take advantage of this fast-moving, unfettered, and fiercely competitive environment.

Silicon Valley guru Tom Hayes explores how the new economy will arrive at a single jump point by 2011, bringing with it virulent market trends. Only those prepared for the new marketplace dynamics will be left standing amidst unfamiliar players, shape-shifting consumers, and wealth-evaporating forces. This forward-thinking book examines

The implications of collaborative behavior on the global market The human drive behind the ?agency? impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites How to act on and react to real-time external events The pitfalls of ?response latency,? and why too much information can kill a company How to create a ?virion,? or marketmaking product, by tapping the power of person-to-person viral dynamics

Don't get left holding yesterday's toolkit. Rethink your business in terms of the global network, and take it from the jump point into exponential growth.

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