Nostalgic For An Era That Wasn't That Great

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	• Tuned Out: Why Americans Under 40 Don't Follow the News David T. Z. Mindich Oxford University Press, USA, 2005 - 192 pages average customer review:based on 6 reviews view larger image
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highly recommended

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With all that is going on in the world right now, it's stunning to think how many people are out of touch with day to day news. The newspaper is now nothing more than the front page, maybe an eye-catching headline and the more importantly the horoscope and ads for groceries or cars, maybe the sports schedule or boxscore. TV news is reduced to glitz, glamour, Hollywood dirt, Washington scandal and the dog caught down a drain. At no time in world history has there been so much readily available media to the masses, sometimes unwillingly pumped into your subconscious by airports, banks and post offices on blaring televisions that have no off switch.. and this book eloquently examines why more watch less. To find out why so many have so often decided to watch or read so little news, Mindich hit the road; his journey is related as a classroom of the mind, challenging assumptions and explaining indifference. No one in the business of journalism - and lest no one be fooled, it is a business, a very profitable business for those who control it - and no one who is raising a child in this 21st century should miss a chance to learn why Americans under 40 are 'tuning out.' I heartily recommend educators who want their students to be informed about the world around them, to find a copy for their classroom.

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Factually good, but dry and depressing

David Mindich's new book, "Tuned Out" is a well-researched, if short attempt to tell us something we already know...that younger people, as a rule, pay scant attention to the news. The serious news, that is. Armed with collected data Mindich plows on, like a good college professor, describing in detail how the younger generation has tuned out. Indeed, the narrative often suggests that the reader is in the author's classroom as he dissects the problems associated with the topic. This is not your easy summer (or winter) read.

Anyone who has ever seen the segment on the "Tonight Show" called "Jaywalking" (where Jay Leno asks younger people on the street things about which they should know) will recognize the utter alarm many of us feel at the lack of knowledge these people being interviewed possess. Could these citizens really be THAT far removed from current events and history? They are. Mindich's book is like "Jaywalking" without the fun.

The author does make some excellent points. He devotes part of a chapter to local news and how appallingly bad most of it is. He's certainly right on that score. He also raises a question in his conclusion regarding civics. He writes, "we demand a civics test of everyone who wants to become a U.S. citizen; it seems fitting to have high school students take a news/civics test, too." This is an equally good point. We test citizens-to-be and then let them loose, in a manner of speaking, never to ask anything more of them once they become citizens.

I'm leery, however, of Mindich's assertion that we are in a "crisis". The lack of young people's interest in the news is growing and is disturbing but it is also an evolution which may or may not be as bad as he warns. Still, I recommend the book
for its acknowledgement of the problems that we, who are tuned in, face with those who are not, as a society.

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Nostalgic For An Era That Wasn't That Great

The author speaks wistfully of when most people watched network news. But when the three networks news programs had that power, they abused it. Two decades ago Peter Jennings gave an interview in which he said that his job was not merely to present the news but also to interpret it.

What if you don't like the way a newscaster is interpreting the news, yet many millions watch that newscaster?

Nowadays nightly network news audiences have dropped to the point where it doesn't matter how a network news anchor interprets the news, because the audiences are small.

The author mentions favorably how Walter Cronkite had a big impact when he announced that the US was in a quagmire in Vietnam. But that was an opinion, not news.

The author is correct that the country is worse off for people not following the news. But the country is better off for the demise of those dinosaurs, the half hour network news broadcast and the weekly newsmagazine.

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The Future of News

As the title of this provocative new book suggests, journalism professor David Mindich has interviewed "young people"-a group he defines widely to include not only college-age students but also members of Generation X who are in their thirties-to find what they know about the world and how they get that information, as well as how they define "news." The answers are not encouraging. But this is not just another hand-wringing exercise, and the book asks broader questions. It explores the reasons why Americans in general have come to feel less of a sense of obligation to follow current events as they are reported in journalism today. The result, as he notes, is civic disengagement as well as disengagement with news media, a loss that diminishes people's sense of national identity as well as their pool of information about national issues.

Mindich contextualizes news against the backdrop of entertainment media with which it increasingly is confused, but avoids collapsing the two into a monolithic concept called "the media." Instead, he recognizes that newspapers, television news, and Internet news site have distinctive characteristics and varying impacts on and relationships with news audiences, in addition to a range of types and quality of news content. Given his own expertise in journalism history, he also provides truly useful context from the past in a sophisticated cultural discussion that draws on sources ranging from Walt Whitman to American Idol.

The central question Mindich asks is important not just with regard to the state of news today; as he points out, the present "tuned-out generations . . . will lead our children and grandchildren." In a larger sense, then, this book is about the future of news and its political, social, and civic functions in American life in an entertainment age and a multimedia world.

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reviews: page 1, 2

At a rate never before seen in American history, young adults are abandoning traditional news media. Tuned Out: Why Americans Under 40 Don't Follow the News examines the reasons behind this problem and its consequences for American society. Author David T. Z. Mindich speaks directly to young people to discover why some tune in while others tune out--and how America might help them tune back in.
Based on discussions with young adults from across the United States, Mindich investigates the decline in news consumption over the past four decades. In 1972, 74% of Americans in their mid-30s said they read a newspaper every day. Today, fewer than 28% do so. The average viewer age at CNN is currently about 60 years old. And while many point to the Internet as the best hope for rekindling interest in the news, only 11% of young people list the news as a major reason for logging on--entertainment, e-mail, and Instant Messenger are ranked far higher on their list. Exploring the political, journalistic, and social consequences of this decrease in political awareness, Mindich poses the question: What are the consequences of two successive generations tuning out? He asserts that as young adults abandon the kinds of news needed to make political decisions, they have unwittingly ceded power to their elders. In an engaged and intelligent way, Mindich outlines these problems and proposes real solutions.
An indispensable resource for anyone interested in media or politics, Tuned Out: Why Americans Under 40 Don't Follow the News is also ideal for undergraduate and graduate students in journalism, media, communication, political science, American studies, sociology, and education.

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