A deeper look at using military strategy in business

books:


	• Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage Jorge Alberto Souza De Vasconcellos e Sa FT Press, 2005 - 256 pages average customer review:based on 20 reviews view larger image
	for more information click here

highly recommended

A deeper look at using military strategy in business

What does General Douglas MacArthur know about business? How can a strategy that Napoleon employed many years ago be relevant in the corporate world? Jorge A. Vasconcellos e Sá has written a distinctive business book, though it is not an entirely easy read. His contention - which he supports with many well-informed examples - is that the detailed rules of war also can be applied to business. He maintains that understanding strategy greatly increases a leader's chances of defeating any rivals. The author concedes that no leader can control all the variables, so good fortune plays a major role in business and marketing. However, a CEO who follows the time-tested rules of battle will be in a better position to catch a lucky break. We recommend this detailed, if dense, take on the usual business and battles analogies.

for more information click here

An invaluable strategy manual

This book is an invaluable strategy manual for managers, marketers and entrepreneurs. The profusion of examples and activities makes for an engaging read.

Mark Whitley, Strategy Magazine