Ignorance, arrogance, and confusion are weapons of organizational self-destruction

books:


	• Must-win Battles: Creating the Focus You Need to Achieve Your Key Business Goals ("Financial Times" S.) Peter Killing, Thomas Malnight, ... Trans-Atlantic Publications, 2005 - 234 pages average customer review:based on 12 reviews view larger image
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highly recommended

Ignorance, arrogance, and confusion are weapons of organizational self-destruction

Q: What must be managed effectively to improve an organization's performance?

A: "First, [managers must] identify and win the right battles....But to win the battles, many organizations need to create a more effective top team and build an organization that [is] .less silo-based and capable of focusing all of its energies and capabilities on the chosen battles."

Q: What is a "must-win battle" (MWB)?

A: "MWBs are the three to five key battles that your organization absolutely must win to achieve its key objectives."

Q: What are the characteristics of a well-chosen MWB?

A: It must "make a real difference, be market focused, create excitement, be specific and tangible [and measurable], and be winnable."

Q: What is an "MWB journey"?

A: It is simultaneously both an emotional and intellectual process which must be completed by everyone involved in order to transform their organization. Ultimate success will depend upon a "shared understanding of the challenges and options facing the organization, an agreed list of three to five MWBs, a committed [and competent] team for each MWB, a high-level action plan for each MWB, new [better] ways of working together, individual commitments, and an initiation assessment of the starting conditions for engaging the organization."

Granted, this is an unorthodox way by which to begin a review but I really could not think of a better one. (No doubt someone else has.) The authors of this volume share what they have learned about why some organizational transformation initiatives succeed while most others fail. What they propose is a three-phase process (a "journey") which begins with a rigorous and thorough assessment of the current situation, followed by an engagement of the Team and then of teams for the MWBs, and then an engagement of the given organization which involves embedding the Team agenda and aligning the organization while maintaining momentum of the MWB initiatives.

I especially appreciate the authors' provision of all manner of reader-friendly devices throughout their lively narrative. For example, check lists of key points, graphics (maps and figures) which illustrate step-by-step segments of the "journey," and - whenever appropriate - caveats and disclaimers which correctly remind the reader that no course of action (including the one which the authors recommend) "fits all."

In the final chapter, they share eight "Lessons" learned from their research: five from successful MWB "journeys" and three from those which failed. In Appendix A, readers are provided with a comprehensive "MWB Journey Roadmap" and then in Appendix B, the authors provide "The Denison Survey: Questions" (copyright © by Daniel R. Rosen), a culture survey which is discussed on pages 47-48.

Presumably the authors agree with me that it would be a fool's errand for anyone to read and re-read their book, then rush - or even stroll -- to implement everything in it. It would also be a fool's errand to cherry pick diverse (albeit sound) ideas from a variety of different sources and then attempt to consolidate them in a single plan of "attack." Rather, I urge each reader to read Must-Win Battles with great care and then, preferably in discussion with others, co-determine what would be most appropriate to the given organization. Killing, Malknight, and Keys can be very helpful to that process of aanalysis and, especially, to identifying the highest priorities and most important objectives. My guess is that, by following that procedure, the "must-win battles" will reveal themselves.

Those who share my high regard for this book are urged to check out Jason Jennings' THINK BIG, Act Small, Michael Hammer's The Agenda and Robert Mittelstaedt's Will Your Next Mistake Be Fatal?

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Unilever's real life MWB journey is a terrific read

Unilever's 19-page MWB journey described by Kees van der Graaf is a fantastic read. It not only illustrates the stages and steps aligned with the authors' belief of leadership principles, I find it most valuable is Kees van der Graaf sharing with us with his personal lessons learned from the processes such as "trust my gut more than ever before" and "We have great values; they come from the heart". This reminds me of another book titled "Head, Heart & Guts" by Dotlich/Cario & Rhinesmith. Indeed Kess van der Graaf brings these to life.

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Winning business battles that achieve your organization's key goals

In any organization, at any time, there are probably three to five key battles that must be won to achieve important goals, write authors Killing and Malnight. As you read this, you are probably thinking of the battles that are ongoing right now, the ones you need to win to get to your own goals. The first step, then is identifying what the key battles actually are and eliminating the sideshows that distract from the real issues. The authors advise that these battles are NOT internal, instead they are:

Market-focused
Something that makes a difference
Creates excitement
Are specific and tangible
Are winnable (!)

The example provided is one of Unilever, a large multinational company, working to gain market in Africa. But despite Unilever as an example, the strategy to pick your fight and win it is equally applicable to small business--if not more so.

One point I really admire is that the authors recommend that emotion be considered along with reason in how to win those battles. In other words, instead of steamrolling over emotion, which is a statement of condition, like the weather, the authors recommend dealing with it and generating excitement by directing emotion. There is also good advice on "not shooting the messenger" or how to take bad news. As one top CEO remarked to the press on how he achieved success "First, you have to deal with reality."

Excellent book and a must-read for business managers of any organization.

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Insight on MWB and How to Appy It

MWB stands for "Must Win Battles," which is the title and a common acronym throughout this this book. Authors Peter Killing, Thomas Malnight and Tracey Keys use "battle" to refer to competitors and "must-win" to mean these battles must be won. There are a lot of circumstances applicable to the concept of 'battle.' Examples and case studies cover management style, team work, planning, shortlisting, and executing, are noted. One example is Unilever in Africa, Nestle China, and a two-year case study of the CFF business groups from the words of an executive.

Three sections and nine chapters.

Section I: Preparing the Journey

Section II: Engaging the Team

Section III: Making it Happen

The different types of managers listed are the commander, diplomat, thinker, and motivator, who are defined and described. This is followed by the role of Emotional Intelligence in the workplace. EI is just as, and oft-times more vital than IQ. There are questions regarding this that the reader can answer for themselves so they can apply this concept to their own situations in life and in the work place. This book helps the manager and employees as individuals and allows them to reflect on others and themselves.

Different dynamics of MWB, which often may include change. While strategically planning and implementing Must-Win Battles there are Resisters, Bystanders, and Supporters. A time-line is almost always necessary and matrices and diagrams are presented, when planning and executing.

A good reality check is in chapter 4, which lists "Typical Company-Related Myths." Those who've worked in medium or large organizations can identity with the company values and slogans. But they're usually only slogans, because they aren't practiced. :)

At the end of the book there are:

A) The MWB Journey and Road map
B) The Denison Survey: Questions
C) Using the External Assistance

This is helpful for all people who manage and work in organizations of all types and sizes.

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The journey that will save your company

"Must-Win Battles" appeals to me as a book that gives readers (most typically managers) the tools to lead their teams through a journey that can save their very own jobs in the long run. With a style not too distant from Lencioni's, where the authors show a fictional case in action, the book presents the path in a journey to help teams win those battles they cannot afford to loose, what they call Must-Win Battles (MWB). While offering tactics to deal with the expected bumps along the road, the book remains very strategic all the way through, focused on the strategic goals of aligning steering teams around the same agenda and eventually getting the entire organization to buy it in and embrace it.

The book wraps up with lessons from won and lost MWB journeys and a real-life case from the Unilever Ice Cream Frozen Foods business group to illustrate the entire process in action. While the fictional case presented belongs to the executive team leading the entire European organization of a company, the learnings in it could easily be extrapolated to smaller settings: a production facility, a university, etc. Highly recommendable like all Wharton School Publishing books I've had a chance of reading.

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reviews: page 1, 2, 3

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