Better than a 4 Year Degree in Advertising

books:


	• Ogilvy on Advertising David Ogilvy Vintage, 1985 - 224 pages average customer review:based on 76 reviews view larger image
	for more information click here

highly recommended

Better than a 4 Year Degree in Advertising

Despite some of the reviewers comments that Ogilvy's "On Adversting" is irrelevant because his work predates the Internet, this book is a 'must read' for anyone venturing into the world of advertising.

I prefer that you not read it, as I do not need any more knowledgeable competition. I would disregard is basic advice only grudgingly, and probably to my, my agency's and my client's detriment.

I would be surprised if 2% of his comments are truly outdated. He knows more about how to sell via ads than almost anyone in the business. He clearly and simply makes point after point about how to get and keep the attention of the audience... not to entertain...but to sell. Although many would like you to think that human nature suddenly changed with the web, it hasn't. His comments and the vast majority of his techniques remain today, highly valuable. His general business advice is invaluable.

for more information click here

It's Ogilvy, for crying out loud

Tips from a legend. Some of it might be a bit out dated, but Ogilvy's advice is timeless. A must for any copywriter.

for more information click here

Outdated but still valuable

For those expecting to get information based on current times, make sure you read the date this book was written. Ogilvy was considered an advertising genius "of his time" - with good reason. The book is entertaining and interesting. Most of the advertising information could be used today (in principal). A lot of the copy writing information he shares was very inspirational and right-on (again for the time). For those of you giving this book a low rating solely based on outdated content...SHAME ON YOU. Do your homework! Who doesn't know who Ogilvy is and when he made his mark.

for more information click here

Chapter 2 is Worth it Alone

In my first year in marketing, chapter two of this book "how to produce advertising that sells" helped me immensely. I cannot say enough about this chapter. Ogilvy details his copy success, and a few of his failures, and provides invaluable insight into the mind of one of the greatest ad men of all time.

Overall the book goes on to some more specific topics, like how to run an ad agency, which is also a good primer into what it is like in the boiler room environment that an agency career can be.

This book is truly a classic, but chapter two has been invaluable to my thinking and learning about advertising.

for more information click here

fun read

Some of his designs may seem old fashioned looking (hey! these are from the 60s thru the 80s)... but the elements of design still hold. A lot of his basic advertising and customer relations advice are solid. Obviously some of it may or may not hold as strong in today's mobile media market but again the basic tenets still ring true. I really enjoy his humor and his "tell it like is" tone- I recommend this book to everyone- from fellow graphic designers to anyone looking for a smart read. Enjoy it!

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

for more information click here

hot

not?

What's your opinion?

Write a review and share your thoughts!

recommendations

Succeed in Graphic Design & Web Design: A Business Perspective
My Prized Collection of Coffee Table Books
Advertising/Branding/Marketing
Currently Reading
Innovation Design

advertising

Advertising: Principles and Practice (7th Edition) (Advertising: ...
Integrated Advertising, Promotion, and Marketing Communications (3rd ...
Advertising and Promotion
Advertising (8th Edition) (Advertising: Principles and Practice)
Kleppner's Advertising Procedure (17th Edition)

search for books
advertising, ogilvy

Impressum / about us