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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
Jay Conrad Levinson
Houghton Mifflin
, 1998 - 400 pages
average customer review:
based on 43 reviews
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highly recommended
Guerrilla Marketing/Levinson
Although I bought this book for a gift and did not read it myself, I received it promptly and in excellent shape. Thanks!
If you're a small business owner...
If you're a
small
business
owner, you need this book. Real life examples of how to market
your
company,make it more professional, and to make yourself feel more established in your field. Along with "
Guerrilla
Marketing
for Consultants", written in 2005, you will get into the proper mindset for self-promotion. Be brutally honest, put in some brainstorming hours and commit yourself to succeed. I will refer to both these books yearly to refresh my marketing campaign. (Written in 1998, so Internet and email marketing methods are not discussed in relevant terms).
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Worth the Investment
This is an outstanding book and what I consider a must-have for every
small
business
owner.
Wonderful book
I had just started my own
business
and heard about this book on Dave Ramsey's show. I bought the book and found that it had a lot of great ideas about how to reach new customers and ways to keep existing ones.
I highly recommend this book for anyone starting a
small business
.
Jay: A Man in the Know
This book is the how-to in
marketing
. It has something for EVERYONE!
Thanks Jay!
Ja-Naé
Wild Women Entrepreneurs President/Founder
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Guerrilla
Marketing
:
Secrets
for
Making
Big
Profits
from
Your
Small
Business
- Revised and expanded Third Edition. A valuable resource for any small-business owner. Contains strategies for finding clients, marketing on the Internet, cultivating repeat and referral business, and management lessons in the age of telecommuting. Paperback. 400 pages. 9 x 6 x 1. -
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