Most of us have a subconscious mind that is not being very conducive to us becoming successful in our chosen endeavours. This is not surprising given all the junk it gets fed on a daily basis from newspapers, etc etc. Dare to Win offers help by providing techniques to help focus your entire energies towards achieving those things you want to achieve. Affirmations and visualisation form the focus of these techniques. If you've never heard these words before, then read this book. If you have heard them before but are not using them to achieve those things you want, then read this book.
Canfield and Hansen use a more understanding, less in-your-face style of motivation than many "self-help gurus." The book has all the elements of other motivational programs, but without the offensive style or guilt-inspiring psycho-babble.
If there is any fault in the book it is that its content is somewhat loosely organized and not programmatic enough for the reader to implement a motivational strategy based on it. The "reader without a cause" will find himself (or herself) warm, fuzzy, and all revved up... with nowhere to go.