books:
•
How to Win Customers and Keep Them for Life, Revised Edition
Michael LeBoeuf
Berkley Trade
, 2000 - 256 pages
average customer review:
based on 10 reviews
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highly recommended
Never Ending Learning
I was recommended this book with my recent promotion. I was not sure I would enjoy it but okay. I purchased one and before I got half way through with the book I was purchasing 15 more. For some co-workers and maybe some future co-workers.
Just when I thought I knew all I could possibly know about customer service; This book puts it all on a whole new level.
If you are in the restaurant business, purchase one now. After-all, all you have to gain is more happy
customers
.
Great book!!
Our management team is reading this book together and discussing it weekly and it has been invaluable. The book has a lot of very practical techniques and advice on how to dramatically improve and increase your business. I would recommend it to anyone in an organization regardless of wether or not they come into direct contact with
customers
. It is especially useful for salesman because it teaches
them
not just how to
win
a sale but to win repeat customers. What more could you want as a salesman?
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Its all about the little things
I am surprised there are not more reviews of this book. It is a classic. Anyone who sells or owns a business or has a customer should read it.
The follo
win
g is an excerpt from my blog on it. Just for background, I started my business from scratch years ago so had just me and my car and built it to hundreds of staff and now over $1 Billion in sales.
Awesome book. I need to figure out how to apply the lessons to a larger company. The lessons apply perfectly to a small company that sells to the public. Makes me think I should start a small business. The same principals apply to a larger company like SYNNEX. People often ask me what the secret to computer distribution is. The answer is summed up by a quote from the book :"everyone is trying to accomplish something big not realizing
life
is made up of the little things" (Quote by Frank Clark). Distribution is all about the little things.
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Small Busines Owners Manual
This is an absolute must read for all small busines owners. I've had my own small manufacturing business for 19 years and I can assure you - THERE IS SO MUCH TRUTH IN THESE PAGES THAT YOU IGNORE IT AT YOUR OWN PERIL. Plus, Michael Leboeuf is a excellent writer. Buy it!
The Greatest Customer Service Related Book...Ever
This is simply the greatest book ever on how to treat
customers
the way they should be treated, how to handle potential problems, and how to capitalize on it all. In the future, I will be sure to use the practical, no-nonsense advice given by Michael LeBoeuf. His business management and customer service related masterpieces should make up any part of a manager or sales analyst/manager's business bookshelf. His books are not only helpful to those with their own business or those involved with sales or managing a business, but are important for use in everyday
life
and how to treat people. The popular mantra associated with this book is simple, yet profound: "What gets rewarded, gets done".
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reviews
:
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The "classic" business book from the author of Working Smart...
Revised
and updated for the Digital Age!
Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a
winning sales
team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win
customers
for
life
.
"I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and
Keep
Them
for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York
"A powerhouse, a classic." --James B. Patterson, bestselling novelist and former Chairman and Creative Director ofJ. Walter Thompson, U.S.A., Inc.
"An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation
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