Power of telling stories explained by telling stories

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	• The Story Factor (2nd Revised Edition) Annette Simmons Basic Books, 2006 - 320 pages average customer review:based on 62 reviews view larger image
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highly recommended

Power of telling stories explained by telling stories

How can you highlight the importance of telling stories ? "Well ... by telling stories !" says Annette.

This book not only tells you "Why stories are important", but also tells you "How you can use them". There are enough stories in this book to sustain your interest. I bet, it will be hard for you to gobble through the material. Take time to read the material to assimilate the wealth of information.

Will this book make you an overnight story teller? NO. Will this book put you on the right path towards improving your story telling skills? YES. The author persuades you to use stories to get the attention of audience. However, storytelling is an art. You'll need lots of practice to master it.

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Very good

Usually when I buy a book I start reading it and then take a break from it. I have no desire to take a break from reading this. It's highly influential and it can help anyone with their language techniques whether it comes to persuasion, having people understand you better, or even writing.

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Necessary for any sales person

One Day She'll Darken: The Mysterious Beginnings of Fauna Hodel

Stories are necessary in selling. Sometimes that's all that's necessary. This book lays out a great many interesting stories that are somewhat corny, but at the same time work very well under certain circumstances. I wanted to know new stories and this book does deliver on that account. It's an easy read, but a thought provoking book as well. We don't realize how often we are persuaded to do something, just because we heard of someone else doing it. I recommend it to anyone who is in the business of selling - which is all of us.

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Excellent service

I was delighted with the speed of delivery and conditio of the product. I would definitely purchase from this seller again.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons?s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can?t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From ?who I am? to ?I-know-what-you?re thinking,? Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

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