Very useful - will improve anyone's copywriting

books:


	• Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words Joe Vitale Wiley, 2006 - 288 pages average customer review:based on 50 reviews view larger image
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highly recommended

Very useful - will improve anyone's copywriting

Excellent book. A nice, entertaining read and very useful. I have applied the methods and techniques in sales and marketing communication and it realy works well. People respond positively. Not only by buying but by reacting positively to this type of communication. This gets your customers to read your stuff and enjoy it at the same time. If your communication also includes a great offer, or an irressistible offer as Mark Joyner would call it, people will buy from you.

What you can learn from this book

If you are like me, you want whatever you write to be interesting. You want to capture people's attention from the get go, and them them to desire what you are selling, or just to be interested in whatever story you are telling.

If you read this book you will learn to make average writing fascinating, and many examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.

In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to passages in books, and notice when your state is changing. This takes some practice. How much is one good idea worth? If I take away one good idea from a book, the book is worth the price. I just gave my copy to someone as a present, and will be buying a replacement copy.

As a trainer of NLP, what I find lacking in this book is that he does not show how to use embedded commands when writing, which is something that really would give the book many times its cover price. Nevertheless, I did learn many things I did not already know.

I will be referring to this book time and again. The more I read this book the more useful it seems, and I seem to pick up something new each time.

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Hypnotic Writing

Everybody who writes can learn a lot from this book.
I realised that my own writing should be more interesting by making some changes. Right away I started re-writing my life-story.
I cannot thank enough Joe Vitale.

reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion

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