Gorgeous, immersive, beautifully put together!

books:


	• Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Books on Costume & Textiles) Dover Publications, 1986 - 144 pages average customer review:based on 10 reviews view larger image
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highly recommended

Good overview for the price.

I have to agree with the other reviewers. Modern fashion tends to look "dumbed down". I've owned this book for some time and refer to it often. Not to copy, necessarily; but to find inspiration. There are clothes available that still look "classic". Many of the original Sears pictures were in color but are reproduced here in b&w. Many of the reproductions have an overly fuzzy look. I suppose that's why the book is only $15 instead of 2 or 3 times as much. The Schiffer Sears series has sharp color images but you pay twice as much. You could buy the original Sears catalogs on eBay (I have a few) for even more. Your choice. This book will give you a good overview of the fashion changes during the decade and you can take it from there. Also of note are the accessories. A New Deal/FDR watch! A Buck Rogers watch! This isn't camp, either, but back in the days when this was serious stuff. Highly recommended!

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Required Reference

The decade-by-decade images from all the books in this series are, IMHO, required references for those interested in fashion and costume design in the 20th century.

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Blissful brousing

Purchased this book soon after it was published in a Baltimore art museum.

Modern Fashions and hairstyles today reveal absolute mediocrity. No style. No class. More to offend the eye than to please. Trousered females with short cropped hair and men whose hair is unkept wearing garments ill made. Swimsuits that leave nothing to the imagination worn by people who one just wishes were not visable because they keep themselvs as they do their awful cloths.

This book is a treat to the eye. Wonderful cloths that show modern apparel was not alawys the norm.

For the student of History this book is a valuable source of information on the cloths of the period, for which I purchased my copy. No scoloarly work but merely taken from the Sears catalogs of the time. Undergarments and accessories, shoes to hats, everything is shown here.

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Gorgeous, immersive, beautifully put together!

If you want a comprehensive book that immerses you in the world of fashion from the thirties, this is the one. It is authentic and beautifully laid out and depicts numerous costume items from the thirties, though mostly focusing on women. The pictures depict everything from dresses to shoes, hats to gloves; the women's hairstyles, makeup, undergarments, and overall looks give the reader the most authentic possible view of fashion and the aesthetic ideals of the time. The catalogue also shows the prices and features descriptions that include fabric and color. There are some pictures of men's and children's fashions. This book is thorough and unbelievably beautiful. The whole series of Sears catalogue fashions by decade is amazing. I recommend them all!

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Saddle shoes $2.49 in 1939

I own four books in this 'Searies' (Twenties, Thirties, Forties, Fifties) and I cannot recommend them highly enough. They are jam-packed with a great mix of pictures in good proportion which show the morphing of fashions over the decade(s). Dominant are women's clothing (formal, casual, dresses, hats, coats, shoes, with some undergarments, sportswear, nightwear, swimwear). Then there are smatterings of accessories (handbags, watches, gloves, powder compacts, belts, jewelry). Also some menswear and a small amount of childrenswear. All clothing is being worn.

All pictures are black and white and have a certain (pleasant) level of graininess. What you get are the original pictures, prices and descriptions from the catalogs. There is only a very small amount of introductory material (just a one page 'Publisher's Note' for the Thirties).

Changes over the series:
The transition from drawings (all very good and realistic) to photos occurs in the Thirties.
The variety of accessories appearing in the Twenties is largely reduced by the later decades (Fifties almost exclusively clothing and hats with some shoes).

There's only one problem with these catalogs...you can't order the contents!

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reviews: page 1, 2

Over 130 fully illustrated pages from Sears catalogs record what men, women, children wore throughout 1930s. 133 pages of black-and-white illustrations. Publisher's Note.

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