A must have for advertising professionals and students

books:


	• Creative Advertising, Second Edition Mario Pricken Thames & Hudson, 2008 - 272 pages average customer review:based on 23 reviews view larger image
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highly recommended

Handy and full of great ideas

I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover.

It also contains a good How To guide to help eliminate 'art directors block', based on methods used by the creators of the ads featured throughout this book.

A very good buy with lots of pages of 'wow'.

A must have for advertising professionals and students

When you first lay your hands on this book you will realize this book is something special with its elegant appearance. The book speaks directly to two audiences creatives and professionals on the acct mgt/client side. The author chooses over 20 different styles that an ad can use to effectively communicate.

For example before and after is a technique has been used countless times and requires diverse imagery that dramatizes the benefit to the consumer yet intrigues them to look at ad. This book has 7 full color ads and explanations that demonstrate how to effectively use this technique.

You will find the examples are from across the globe using brands from all verticals. Although you can pick up a lot from reading cover to cover, anyone can enjoy viewing the ads in this book as a critiquing exercise.

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Very nice

Very nice book with lots of pictures for inspiration. However, I would like to know how successful the ads were and how this is measured. A clever ad does not always translate to improved sales.

Good tips

Huge book. Lots of tips. Color photos. Interviews with the pros. An overall great guide to team creativity.

Creative Advertising

This book has become one of my favorite books in my library. Extremely creative ideas and large, colorful photos. I am very pleased to have this book.

reviews: page 1, 2, 3, 4, 5

"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals?namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." ?Adweek

Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.

Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.

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