suprisingly informative

books:


	• Advertising: New Techniques for Visual Seduction Uwe Stoklossa Thames & Hudson, 2007 - 274 pages average customer review:based on 1 review view larger image
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suprisingly informative

despite the other advertising books that i read that don't explain mach about the way and more of the add, this book is suprisingly informative, while categorise the chapters by subject and is realy easy to review and learn. non-the-less, the add's are very good and interesting.

An innovative new collection of visual advertising techniques and tricks.

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images?optical illusions?to pull viewers up short and force them to glance again. The second look is the key to successful communication, and images that elicit that reaction are an indispensable trick of the advertising trade.

Uwe Stoklossa knows the secrets behind the second look. He shares this knowledge here in hundreds of examples of ads he has collected from around the world, and also in his intriguing essays on perception, optical tricks, and illusion.

A myriad of new techniques and concepts make this a rich source of ideas and inspiration for anyone involved in advertising or the business of communication. 500+ color illustrations.

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