This novel chronicles the sleazy misadventures of the self absorbed hippie Horse Badorties. He is typical low life East Village for that time period, man. He knows the score and will always find the door for a quick out. He avoids things like rent and pays for commodities with rubber checks. Surely this is a time piece cause many of his ideals wouldn't fly in today's climate.
The title is derived from his continued attempts to be a salesman of small battery powered fans. He consistently uses them and tries to sell them in any store or business he enters into. It is all part of his grand scheme. He even envisions utilizing the fans in his Love Concert that will be presented at St Nancy's Church. (I am wondering if this is meant to be the famous St. Mark's Church in the East Village which conducted poetry readings for decades.)
Kotzwinkle endeavors to capture the thought process and speech pattern of an East Village post hippie lowbrow. In this, he is very successful. The narrative moves along in a hazy stream of consciousness. Horse Badorties is a slob who is no stranger to the herbal pleasures of Mother Nature. The novel begins with Horse waking up in his filthy pad. Kotzwinkle is very descriptive in detailing the encrusted, greasy condition of this pad. It would probably not be too appealing to squeamish stomachs. I found myself thinking, "Man, and I thought I was a slob." Horse Badorties is not only from another era, he seems to be from another universe.
Badorties is full of big ideas and cons. He doesn't pay the rent and destroys the pad with his junk and filth. He is trying to conduct a love concert which will feature a chorus of 15 year old girls, most of whom, he tries to bed down. He has music sheets which he claims is church music from hundreds of years ago. Suspension of disbelief is required to take seriously anything Horse Badorties says.
The narrative is written in the first person, and we get a lot of "mans" sprinkled throughout the text, man. Like, man, after awhile, it can get pretty unnerving, man. In this respect, it is similar to a novel like Huck Finn where Twain attempts to capture the slang and accents of 19th Century Missouri. Kotzwinkle is very successful in this endeavor. He manages to tap into that vein of consciousness from Badorties viewpoint. This can be frustrating to the reader. If you consider how annoying it can be to listen to a person who overuses the word man in their speech, man, well, it can be just as annoying reading this text. Some readers would probably get lost in trying to follow the narrative. You almost have to try to put yourself in Badorties shoes. That is not a pleasant proposition. Kotzwinkle is very successful in capturing this stream of consciousness.
My impression is that this book is meant more as an adieu to the hippie era and the summer of love mentality that the 60s rock exuded. This is really about the crash, man. This is when people began to drop out without tuning in or turning on. In reading the book, I get the sense that I am listening to the voice of a man whose time has passed. He is left to wallow, in his own words, in putrified wretchedness. There must have been quite a few real life people like Badorties populating the East Village during those years. Perhaps there still are a few dinosaurs and relics there today. All in all, this is a very amusing, entertaining and irreverent book, one that will certainly make you laugh. Yes, it's a fun book. Pick up a copy! Along with this novel I'd also like to recommend another East Village novel called The Losers' Club (Complete Restored Edition) by Richard Perez.