books:
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McDonald's: Behind The Arches
John F. Love
Bantam
, 1995 - 496 pages
average customer review:
based on 31 reviews
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highly recommended
Great book for learning about execution
I thoroughly enjoyed reading this book. The most interesting part is the actual history of the evolution of
McDonald
's- the company, the brand, the system. While many people can find fault with the fast food culture of the world and point a finger at McDonald's, one cannot ignore the incredible story that describes the creation of an entire culture. In fact, this book is a must-read for anyone who believes that great companies are created, not by great ideas, but disciplined execution, processes/systems and attention to detail. It taught me a lot about the workings of this giant even though I am not sure I would want to eat there anymore, particularly after reading "Fast Food Nation"!
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Daniel McDonald
I worked for
McDonald's from
the month of Income Tax Day April 1996 straight till the month of W2 forms January 2004 for 7yrs 8mos. Filet O'Fish Philly Moses and Jesus Christ and the Loaves and the fishes.
My Grandpa Max was born on Christmas in Austria near Italy and the Vatican. The Big Mac was his Eucharist.
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McDonald's
Great information on one of America's best ran business. Excellent source of ideas for restaurant operators.
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McDonald
's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's:
Behind
The
Arches
was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
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