Inspiring but Not Useful a Marketing Guide

books:


	• The Cultural Creatives: How 50 Million People Are Changing the World Paul H. Phd Ray, Sherry Ruth Anderson Three Rivers Press, 2001 - 384 pages average customer review:based on 42 reviews view larger image
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highly recommended

Awesome

Fantastic presentation of hope for the continuation of life on this planet. It is nice to know that the ones of us Paul Ray calls cultural creatives are not alone or few in number. Read this book to see how our world is changing and what is being done and can be done to sustain the planet and life on it.

Inspiring but Not Useful a Marketing Guide

This book was read in a women's book circle, which was the seed for a business network designed especially for Cultural Creatives -- business people who cared about more than just the bottom line.

[...]

This he book been an incentive for self-identified Cultural Creatives to find like-minded people; however, it has not been useful in understanding the demographic for realistic niche marketing purposes. Unfortunately, Cultural Creatives themselves tend to be very diverse in income, sex, age, etc. -- as the study results in the book show. This makes the Cultural Creatives very difficult to treat as a target market as the defining characteristics of Cultural Creatives are nearly completely invisible. I've learned that the best way to find out if someone is a Cultural Creative is to have a conversation with them versus trying to pin them down using any kind of marketing database.

Anyone interested in serving the Cultural Creative marketplace can use this book to get a general idea of what this demographic looks like, but should look elsewhere for useful, more targeted marketing advice.

The book is, if nothing else, inspirational for those of us looking for other Cultural Creatives. It can be further inspiring to Cultural Creatives in business accompanied with the documentary "The Corporation.

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The Best!!

I am very pleased with my order. The book was in excellent condition and was swiftly delivered.

This is an absolutely amazing book.

Thanks!

There is better stuff out there...

This work is hardly original. The material finds a much richer context and more nuanced analysis in Brief History of Everything (Ken Wiber)and in the work of Robert Kegan, Clare Graves, Susan Cook-Greuter and other developmentalists. The Cultural Creatives is essentially a popularization an sensationalization of this deeper developmental analysis by true scholars and is consequently shot through with the over-simplifications, hyperbole and blanket generalizations that characterize most works of this ilk. The books mentioned above show where the "cultural creatives" fit in the overall scheme of developmental research and they also reflect the developmental levels that emerge after those of cultural creatives.

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reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9

ARE YOU A CULTURAL CREATIVE?

Do you dislike all the emphasis in modern culture on success and ?making it,? on getting and spending, on wealth and luxury goods?

Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming?

Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course?

In this landmark book, sociologist Paul H. Ray and psychologist Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles. The Cultural Creatives offers a more hopeful future and prepares us all for a transition to a new, saner, and wiser culture.

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