ANYONE involved in any aspect of websites NEEDS to read this book!

books:


	• Killer Web Content: Make the Sale, Deliver the Service, Build the Brand Gerry McGovern A&C Black, 2007 - 224 pages average customer review:based on 22 reviews view larger image
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highly recommended

Excellent Resource

I purchased this book specifically to read more about the process for researching usability issues. I am not a market researcher, but I am a web developer who understands SEO, basic usability issues and general web practices. I found this book to be well-written, simple to understand and it provides a pretty good map for researching your web audience. I have actually read it twice now, finding even more the second time around.

I highly recommend this book, I still use it as a resource as I learn more about market research, something I don't particularly care for, but that is essential to my success as a brand manager and web developer.

Gerry is a genius.

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Same quality as Gerry's outstanding newsletters

The book is a good read with a lot of useful information about content design and production. Don't expect a detailed tutorial, it aims rather to show you what is important and what approach you should take.

What I liked
- rich information about user behaviours regarding content consumptions (debunks some myths)
- eye-opener findings (did you know that the word 'special offers' is preferred to the word 'deal' when people are asked though when searching, they use the word 'deal'? etc.)
- clear examples and reasoning that can help you in situations when you have to convince clients about some fundamental content issues

What I did not like
- if you have been following Gerry's newsletters as I did, well, you already know most of what the book is about
- there are some chapters that did not tell me really anything (one is about some very rudimentary SEO, another about the importance of blogging)
- the design of the print: there are complete pages written in bold red letters, some pages look like this is the first Powerpoint presentation with an ISBN number

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Easy read, worth the time and money

I love when authors get to the point, and McGovern does it. A lot of this stuff is common sense, but it becomes more top-of-mind when someone writes about it. McGovern mentions some good tools to help write "killer web content," and while some of the practices he uses for testing content aren't necessary do-able for most companies/people, I'm still able to take away the basics and make them part of my process for writing web content.

ANYONE involved in any aspect of websites NEEDS to read this book!

I have been a subscriber to Gerry's weekly e-mails for over two years. As a web editor for a large organization, his advice has guided me in my career and helped me enormously in every area of website management.

When I learned about Gerry McGovern's book Killer Web Content, I immediately ordered it. Because I was about to leave for vacation, I had Amazon ship the book to where I was holidaying - that's how excited I was to read it. Sure enough, I devoured the book, and (almost) couldn't wait to get back to work so I could start applying his teachings.

Killer Web Content is THE authority on how to have a successful website. Using real-life examples, it feels as though McGovern is having a conversation with you. His advice is invaluable and this book should be necessary reading for anyone creating a website.

I cannot recommend this book enough - not just for communicators and marketers, but for graphic designers and techies too. McGovern is a visionary and ahead of his time. YOU MUST READ IT!

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This Book Delivers!

I work for a Fortune 500 company and was first introduced to Gerry McGovern through one of his workshops that my company was hosting. I really connected with Gerry's passion for both the customer's perspective, as well as his message to get the fundamentals right. Armed with his book Killer Web Content, I left the workshop inspired with new ideas for solving some of the UX issues we were having with our Careers website (strategic business tool for talent recruiting).

I started to read his book the next week and learned enough useful information with each chapter that I finished it. I got a lot of value from some of the techniques described in Killer Web Content. I appreciated the information specific to generating good content using "Carewords" in the right way and at the right time. I also learned from this book that the web user is a different animal than traditional application users. Gerry has a good handle on the machinations that drive this new information hunter's behavior.

I can honestly say that I've quoted Gerry's work in UX meetings dozens of times since first attending his workshop. Since December, I've given away three copies of Killer Web Content to other UX professionals. All 3 have given it rave reviews! In addition to attending one of his live workshops (absolutely awesome!), I HIGHLY recommend getting this book!

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reviews: page 1, 2, 3, 4, 5

"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private."-Bev Godwin, director of FirstGov.gov

Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters.

Gerry McGovern (www.gerrymcgovern.com) is managing partner at a consultancy that focuses on maximizing value from web content.

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